Church-wide campaigns are great sprints toward connecting a lot of people in a hurry. But, disciple-making is a marathon, not a sprint. The ultimate goal of groups is to make disciples. Disciples are not the end result of a process. Disciples are crafted. Eventually, the church will want video-based-curriculum-dependent newbies to be able to rightly divide the Word of Truth and facilitate a discussion leading toward on-going life change. You can’t grow disciples in fits and starts. As Eugene Peterson once titled a book, it’s A Long Obedience in the Same Direction.
Campaigns can help you or hurt you. Just like hot sauce,
you’ve got to know how much to use and when. Otherwise, you’ll numb your taste
buds for campaigns. Is it time to start a church-wide campaign? Or, is it time
In Jesus’ work with His disciples, there are three distinct phases: “Come and Follow” (Matthew 4:19), “Come and Die” (Luke 9:23), and “Go and Make” (Matthew 28:18-20). While some churches attempt to start “serious” discipleship groups with “come and die,” it’s much easier to start groups with “come and follow,” and then lead them into maturity to reach “come and die.”
The purpose of the “Come and follow” stage is connection. Whether the church is trying to connect their worship attendance, the neighborhood, or both, this connection purpose can largely be achieved by offering a felt needs topic with an alignment series, as described in Exponential Groups. This low commitment, short-term approach allows potential leaders and their groups to test drive a group and begin the habit of meeting together. While the primary purpose is connection, other purposes including leadership development and spiritual growth can certainly take place at the “Come and follow” stage.
The danger in connection groups is in seeing them as an end in themselves. They should be viewed as the starting point for discipleship which will increase the maturity of the group members and group leaders. Some pastors embrace the notion that things must be kept easy and low commitment in order to produce maximum results. After working with churches in their alignments series for nearly 20 years now, the reality is the low commitment and low requirement approach eventually produces low maturity. What’s worse is that as the church continues into a minority Christian culture, the lack of challenge is off-putting to those who seek depth and genuine relationship with God and others. In the 21st century, people are looking for answers. They desire a cause to live for. Once they are engaged in groups, they need more. They need the challenge to “Come and Die.”
The purpose of the “Come and Die” phase is growth and spiritual maturity. Please don’t read those words as “deeper” teaching and more Bible facts. While the intellect is important (after all God gave humans a book and a brain), there is so much more to discipling the whole person. This is more than an academic exercise. A well-rounded approach to discipleship must take into consideration every aspect of a person’s life and being – physical, emotional, relational, financial, intellectual, and other areas. This topic is too large to explore here. There is a future book in the works.
The mission of the church in making disciples is to baptize them and teach them to obey what Jesus commanded (Matthew 28:18-20). Obedience and surrender are best evidenced in a person’s attitude and actions. Rather than using all of the clichés about “walking your talk” and so forth, the point is the end product of discipleship is someone who resembles Jesus Christ. They have died to themselves and their ways of dealing with things and replaced their ways with those of Jesus. The self is sacrificed to produce genuine transformation.
The church can turn up the temperature on discipleship in
their groups through the curriculum and leadership training offered. Again,
this is not an invitation to teach groups to parse Greek verbs. Curriculum
should be a balance of personal time with God, a group discussion of the Bible,
assignments to turn words into action, and accountability to check progress.
Curriculum is not just a course of study, but an action plan for integrating the teaching of the Bible into daily life. This is not merely an ascent to a belief statement, but how believers live and breathe in their daily lives. Study formats like Rooted, The Neighboring Life by Rick Rusaw and Brian Mavis, Emotionally-Healthy Discipleship by Pete Scazzero, D-Lifeby Dr. Bill Wilks and Dr. John Herring, or D-Groups by Robby Gallaty help to turn up the temperature of discipleship. Even a format like the Discovery Bible Study Method which uses the same nine questions for every passage of Scripture helps group members to apply God’s Word and live it out. The expectation here is the power of God resident in every believer (Ephesians 1:18-20) accompanied by studying the Bible and interacting with other believers will produce transformed lives.
A few years ago, I was working with a small group director
who had moved from another country to the United States. In his country of
origin, there was a high expectation of believers learning, doing, and sharing
what they’ve learned from the very beginning of their relationship with God. He
was a little beside himself when he came to the U.S. and discovered many
believers learned biblical truth without much intention of practicing what they
learned or sharing it with others. When he challenged people in his church to
high commitment approaches to discipleship, he found resistance. I asked him if
he had ever heard the analogy of the frog and the kettle. He had not.
I explained this common story about placing frogs in hot water caused them to jump out. Yet, by placing frogs in cold water, then gradually turning up the temperature, the frogs remained in the hot water because the change was gradual. I told him he was putting his disciples in hot water. That’s why they were resisting. (If you’re shaking your head at this point about the reverse implications of this analogy, I apologize. I’ll switch gears before this turns into martyrdom, which is no joking matter).
For average American church members, the move from the worship service to a group is a pretty big step. If the benefit of a group is unproven, they need an opportunity to try out this environment in a short-term, low commitment way. An alignment series or church-wide campaign fits the bill. If they’ve had a positive experience, then the group may agree to continue into a follow up series. Once these two studies have been completed, then it’s more likely that the group will continue on.
Group leaders are given a leadership pathway to develop as disciples and as group leaders. Group members should also be given a pathway. This could be based on the results of the group’s health assessment. The right curriculum can also lead the group into new experiences and even into taking risks as a group. These risks could include things like the three-hour prayer experience in Rooted, the neighborhood map in The Neighboring Life, or the genogram in Emotionally-Healthy Spirituality. The goal of these exercises is to learn to trust God in deeper ways, to hear God, and to learn about oneself.
Curriculum for the sake of curriculum is worthless. Checking off a list of studies doesn’t guarantee growth. But, using curriculum as a vehicle to produce growth and lasting change is worthwhile. What is your curriculum producing? What are your groups producing? Using an assessment to evaluate the progress your people, your groups, and your church is making.
The third phase from Scripture is “Go and Make.” While these phases don’t need to occur in sequential order, the goal is to make disciples who make disciples. After all, that’s how a church knows it’s making disciples. If the people in the church are not making disciples, then they are not disciples. The appropriate term for them would be “the crowd.” In the Gospels, Jesus spent 73 percent of His time with His disciples. He didn’t devote vast amounts of time to serving the crowd. Boy, has the modern American church turned that on its head.
“Go and Make” implies that church members are thinking about others more than about themselves and their own needs. They are become self-feeders. The focus is on servant leadership at various levels. While most people in the church will not have the title of leader, they do have influence over people around them. The goal is to multiply their lives and their abilities. Jesus spent three and a half years investing in 12 disciples, who after His departure, developed others and took the message of the Gospel throughout their known world, establishing churches, and making disciples. If you’re a Christian reading this, it’s because of these 12 who Jesus poured His Life into. Who are your 12?
This is the place where pastors equip the church to do the
work of the ministry (Ephesians 4:11-12). In the last 30 years, the church has
catered to people in order to serve a Christian consumer culture. A growing gap
has emerged between staff and volunteers, or clergy and laity, as it was once
known. People are asked to volunteer to serve the church and the efforts of the
church staff. But, the volunteers are the church!
Members should be challenged to pursue and develop their gifts. Resources like Networkby Bruce Bugbee and Leadershift by Don Cousins and Bruce Bugbee create the philosophical foundation for gifts-based ministry that is truly satisfying to church members and effective in reaching the neighborhood. After all, ministry is not something pastors do to people. Ministry is the purpose of the church body, not the leaders of the institution. People need to serve in meaningful ways in order to grow spiritually. Meaningless volunteer roles cannot meet this purpose.
Since a church of any size cannot assess and recognize the gifts of every church member, groups play an essential role in helping people discover, develop, and use their gifts. This is more than another assessment. There is an expectation for people to take responsibility for understanding and implementing their gifts to fulfill the mission of the church. There is also a responsibility for the church to release, not just ministry responsibilities, but also the authority to carry them out.
One more step lies beyond identifying and using gifts – members developing other members. Every person in every role in the church, including members, pastors, and church staff, must multiply what they are doing in the lives of others. This is one of the primary purposes of groups – leadership development. The church must embrace Hero-making as articulated by Dave Ferguson and Dr. Warren Bird. The pastor is not the hero in the church. The staff are not the heroes. The members are not the heroes. But, they are all called to make heroes. They are all called to invest in others and help them flourish in ministry. They are called to work themselves out of a job, so a new ministry, a new group, or a new church can be launched to serve others and repeat the process.
These three phases may not be the only phases. They don’t
necessarily need to be taken in exact order (or else some churches will camp on
phase two until Jesus returns and never get to phase three). The point is
everyone must be challenged to take a next step at every phase. Those only
attending worship must be challenged to join a group. Everyone in a group must
be challenged to take what they learn to heart and mature in their faith as
evidenced by their actions and attitudes. Those who are maturing must reach out
to their neighborhoods and share their hope. Those who are serving must develop
others to serve.
Attractional services and advertising built some great churches over the last 30 years. The next 30 years will be much different than the last 30 years. This statement is not meant to discount what happened over the last 30 years, but it’s time to gear up for what is next. In working with churches across North America, I’ve visited many formerly great churches. At one point in time, the church was the shining beacon in the community. Maybe they were the first church to offer contemporary worship music and relevant messages. People came in droves, until every other church in town followed the model. Now those churches are dwindling. They are formerly great.
There is a shift that must take place in order to engage people in the 21st century. These concluding thoughts reveal part of the thinking needed for the church to flourish in an increasingly minority Christian culture.
As you’re about to take a sigh of relief at the end of a ministry year, planning a successful Fall launch begins now. This doesn’t mean you will work all Summer on the Fall launch, but it does mean getting some plans into place to recruit more leaders, form more groups, and keep those groups going. In order to start more groups than you ever have, you need to reevaluate a few things now.
Engage Your Senior Pastor
The Senior Pastor is the #1 recruiter for groups. In the churches I’ve served, when I gave my senior pastor the same script that I would have used, the results were typically 3 times better than if I had said the same thing. How do I know? I recruited leaders myself for seven years and was able to connect 30 percent of our congregation into groups. When my pastor made the same invitation, we doubled our groups in one day. Within six months, 125 percent of our congregation was connected into groups. Did I mention that it took me seven years working alone to get to 30 percent in groups? Not only did we connect more people into groups than attended our weekend service, we turned around and did it again the next year.
Think about this, if your pastor has lead the church for more than a few years, the reason most people attend, other than Jesus, is because of your senior pastor. They enjoy his teaching. They laugh at her jokes. They follow his leadership. Now a word of caution: don’t mention this to your worship pastors. It will break their hearts. When your pastor stands up and makes the invitation, people will listen and respond.
What if you senior pastor is not interested in groups or sees groups as one of many options in the church? Look for next week’s post.
Change Your Recruiting Methods
How are you currently recruiting group leaders? What do you require for someone to lead? What I have discovered is most people don’t see themselves as leaders. When you ask them to lead a group, they will probably turn you down. I’ve even convinced people to go through the group leader training, and then they turned me down.
A trial run, like a church-wide campaign or alignment series, is a great way to help prospective leaders take a test drive with groups. Once they’ve had the experience of starting and leading a group at least 80 percent will continue.
Here’s the dilemma: in order for most people to agree to the trial run, you have to make it easy, accessible, and short-term. I used to basically recruit leaders for the rest of their lives. That’s really too much to ask. But, six weeks is a good start.
The opportunity must also be easy and accessible. A video-based curriculum makes it easy. There is little preparation time, and the new leaders don’t need to be experts. They just need to have friends. We also must wave some of our requirements for these six week groups. I used to say, “lower the bar,” but then I discovered some churches would lower the bar, but never raise it back up. The end goal is to develop leaders who can make disciples, lead a Bible discussion, and mature in their own lives and leadership. But, to start they need to see if they even like leading a group. Delay the requirements temporarily, then bring them back at the right time.
Reconsider How Groups are Formed
Relational approaches to group formation are far more effective than task-based approaches. Sign up cards, websites, and group directories are efficient, but they are not effective in creating long lasting groups.
Start with the relationships the new leader already has. Among their friends, family, neighbors, co-workers, and others, who would be interested in the group’s topic? After praying over a list of potential group members, the new leaders should invite them. Then, the people they invite should invite others.
If you’re church is experiencing rapid growth or high turnover, then chances are potential new leaders might not know who to invite or prospective members might not get an invitation to a group. If they’ve been in town for any length of time, they might know a few neighbors or co-workers they could do the study with. Don’t be shy about asking them to lead a short-term group. If they would prefer just to join a group, then create an environment where prospective members can meet new group leaders face to face. This way they will have a sense of who the leaders are and choose the group they want to join.
As a last resort, if a handful of people contact the church office and need to be placed into a group, then find a group for them. If it’s more than a handful, then you have an epidemic. Don’t revert back to task-oriented approaches. Get the prospective members and leaders in the same room.
Rethink your approach to forming groups. You will find more relationally-based approaches will help you to form lasting groups.
Announce Your Fall Campaign This Week!
If new groups formed this Spring or after Easter, give them something to look forward to. All you need is a start date and a topic (or just a start date if your pastor doesn’t plan that far ahead). The groups can meet socially over the Summer. Do a service project together. Even do another study. They may meet only once a month. But, they will know when Fall comes around, there is a new series for them to jump into.
You can persist in the ways you are currently recruiting leaders and forming groups. You will probably experience some incremental growth of 5-10 percent. But, by tweaking a few things, your Fall launch can bring more success in connecting people than you could ever ask or imagine.
If you haven’t decided what’s next for your groups, then prepare yourself for a hard landing. This is the time of the year where the celebration of new groups ends with a deafening thud, unless you’re prepared for what’s next.
For some reason when we invite people to lead a group for a six week study, they get this crazy idea that once the six weeks is over, they’re done. Where would they get an idea like this? The same is true for a semester-based groups. Where are they headed in the next semester?
You see all of this grouping, de-grouping, and regrouping is really an exercise in futility. It produces an effect I refer to as Ground Hog Day after the namesake movie starring Bill Murray. If people are already meeting together and they like each other, then we should encourage them to continue, not break up.
Now a few folks who signed up to lead for a literal six weeks will object: “This is like bait and switch.” My response is something like, “That’s because this IS bait and switch. Do you like meeting together? Then, continue. If you don’t like meeting together, then go ahead and end the group this week. Life is too short to be stuck in a bad group.” If they really can’t continue with the group, then ask if a group member could take over leading.
If your groups are still in your Fall series or semester, then introduce a next step right now. Whether the next step is an off-the-shelf curriculum you purchase, a church-wide study in the new year, or a weekly sermon discussion guide, invite your new groups, especially, to pursue one next step. Don’t offer 12 different choices to new groups. The decision you want them to make right now is whether the group will continue, not what they will study. Established groups can follow what you’re set in place for a curriculum pathway or library. Established groups need choices. New groups won’t have an opinion, so choose for them.
Before the group disbands at the end of the current series or semester, ask the group to decide about continuing. If you wait until after the study ends, then you have a much lower chance of getting the group back together for the future.
With the Christmas season upon us, have groups focus on group life rather than group meetings. The new series might not start until January, but the group can meet socially, have a Christmas party and invite prospective group members, or serve together. Then, in January, they can continue their regular pattern of meeting. If the group insists on doing a Bible study between Thanksgiving and New Year’s Day, then encourage it. Most groups will not take this option, but a few might.
You can avoid the disaster of Day 41. You can avoid experiencing Groundhog Day for your next series or semester. By offering a next step now, you can retain more groups, then build on what you’ve accomplished this Fall.
The advent of DVD-based curriculum, and its predecessor VHS-based curriculum, sparked the church-wide campaign movement. All of a sudden, the person leading/hosting/facilitating/in-denial-of-leading no longer needed to feel the pressure to teach or lead. The DVD/VHS did it for them. Remember Pastor Rick Warren’s line, “Be a star with your VCR”? Those were great days.
But, now VCRs are long gone. Our family has one built into a TV, but it no longer works. The future is not bright for DVDs either. Just ask Blockbuster Video, except you can’t because they are out of business. Today, we stream video on Hulu, Netflix, On Demand, and Crackle. DVD players are being replaced by Apple TV, Roku, Fire Sticks, and Chromecast. Members of the churches we work with these days are asking if teaching videos are available online because they don’t have a DVD player any more. What do you do?
1. Create Your Own Video Content
Other than Jesus Christ, the reason people attend your church is because of your senior pastor. Now, don’t tell your worship pastor. It will break his heart.
When a senior pastor stands up and invites the congregation to do a series based on his/her curriculum, you are just giving your church more of what they already want. When the pastor invites them to gather a few friends and grow, permission has been given to get very creative with group life. There are many great reasons to create your own curriculum.
By creating your own curriculum, you own the content. You aren’t bootlegging a Christian author and publisher’s project, it belongs to you. You can do whatever you want with it. There are many low cost ways to create curriculum, you don’t need a big budget or even a professional crew. Get creative.
2. Stream Your Content Online.
By streaming curriculum online, you avoid the cost of creating a DVD menu as well as burning and packaging DVDs. Online content enables your groups to access curriculum anywhere in the world on any device. If you had told me five years ago that one day I would be streaming content primarily on my Android phone, I wouldn’t have believed you. Today, I view media on my phone more often than not.
Now your groups would need to choose a medium that best suits the size of your group. After all, 20 people can’t really gather around a phone or tablet. But, they can stream content on their televisions. Maybe you should help them with this.
Back when we were making the transition from VHS to DVD, our new series at New Life in Turlock, CA was exclusively on DVD. A few people would wonder up to the small group table and ask if they could get the video on VHS because they didn’t have a DVD player yet. I told them unfortunately that was not an option, but, then I’d smile and say, “This is your lucky day.” I reached under the table and pulled out a brand new DVD player for them. I’d bought 10 of these for $30 at Walmart just in case. Their eyes lit up. It was their lucky day! You can do the same thing with Amazon Fire Sticks, Chromecast, AppleTV or Roku boxes. If a Fire Stick costs $39 and burning and packaging a DVD is about $2.00 per unit (not to mention the cost of creating the DVD), well, you do the math.
3. Offering Higher Resolution.
As technology continues to advance, the DVD lags further and further behind. Even on our project for The Daniel Plan small group curriculum, the end result was a Standard Definition DVD. Most publisher only produce SD DVDs. Otherwise, like Disney, they would have to offer the Blue Ray combo pack which also contains an SD DVD. Most people with a flat screen TV are consuming content in HD. Some have moved on to Ultra High Definition. Now, imagine watching a Standard Definition DVD on an Ultra High Definition monitor. It’s not looking too good. Now, this is definitely a first world problem, but it is a growing problem. The church cannot afford to offer only second or third rate media to a culture who is consuming the best of the best. Poor video quality takes away from the message. Streaming video can help to resolve this issue.
4. The Advantage of Weekly Content.
When we create DVDs for churches and publishers, we have to capture all of the content for the entire project well in advance of a group launch. By streaming video, you can shoot, edit and post what you need as you need it, even if you are just one week ahead of the groups. Some churches are even shooting 6-8 minute teaching sessions between or after services on Sunday morning while the message is still fresh in the speaker’s mind. Services like MediaFusion offer great solutions for both streaming and on-demand video as well as high quality, low cost video production options.
5. Leave No Late Adopter Behind, aka Old People.
Some folks haven’t made the leap to streaming video. Some folks never will. It’s a good idea to have a few DVDs on hand for those without the ability to stream video. Make this the exception, but not the rule. One church we’re working with actually burns a small group DVD every week for this exact reason. There is no menu. They just pop it in and it plays. There is no need to exclude late adopters who are willing to participate. You should really only have to do this for another 5-6 years, then DVDs should be gone for good.
6. Embrace a Literal World of Possibilities
Streaming video has the power to reach the entire world in an instant. Once a video is posted, there are no boundaries. If you offer a downloadable discussion guide, you could be providing a great service. A few years back we experimented with an online group study sharing site similar to Sermoncentral. An unexpected outcome was receiving thank you emails from people in other parts of the world who no longer had to wait weeks to months for physical products to be delivered. They could go online and download what they needed for their group that night. Now, you can easily add world missions to your church’s discipleship ministry.
When I started into Bible college and then seminary over 30 years ago, I never imagined the role technology would play in ministry. The only available technology back then was really just radio preachers and televangelists. At one point, I was a pretty strong advocate for the separation of church and television. But now, with so many people constantly unavailable for onsite meetings, yet continually available online, it would be irresponsible to not use technology to disciple not only our church members, but also anyone else in the English-speaking world. But, why stop there?
The new year is an awesome time for new starts. Everyone is planning to lose weight, lose debt, learn a foreign language, and of course, grow in their faith. The new year is an ideal time to start new groups too. Why not leverage the momentum before mid-February hits and new year’s resolutions crash and burn?
The way you launch groups in the new year, however, will greatly affect your success. While this is an ideal time to form new groups, how and when you form groups will largely determine whether or not those groups last for more than one series, or in some cases, even get started. Here are some mistakes to avoid in new year’s launches.
Mistake #1: Launching in Early January.
Senior pastors love to start new sermon series after the first of the year. While the first Sunday of the year may be for vision casting or giving a “State of the Church” address, when it gets to the second Sunday, they are ready to get their preach on and dive into a new series. This is great for sermon series timing, but terrible for group timing.
If your church launches groups in early January, it forces you to form groups in December. Have you lived through a December at church? No one is thinking about January. If they were, then they wouldn’t be buying so many Christmas presents on their credit cards.
Over the years, I’ve tried to recruit and train new small group leaders in December. I’ve also found myself standing in an empty room wondering if I had missed God’s calling on my life.
People don’t think about the new year until they are actually in the new year. To effectively launch groups in January, you need to use the first three weeks to form groups, then launch in late January, or better yet, launch in early February.
Mistake #2: Failing to Leverage the Christian Holiday of Super Bowl Sunday.
I know some of you might immediately be objecting to associating something as holy and spiritual as a small group with something as hedonistic as Super Bowl Sunday. After all, promoting anything about the Super Bowl will only weaken the attendance of the Sunday night service. At least, that’s the way I grew up.
But, think about this: how would your members respond to the idea of small groups if it resembled something that looked more like their Super Bowl parties and less like what they fear a small group might be? No one calls the church to see who they should invite to a Super Bowl party. They invite their friends, co-workers, neighbors and family members. That’s the same group they should invite to their, well, group. In fact, if groups were launched after the Super Bowl, maybe the Super Bowl party could serve as an “open house” for a group and then the next week, the study could start.
You may be saying, “Well, not every Super Bowl party would be suitable to introduce people to small groups. They might overeat or something and be a bad witness.” These things could happen. But, what if a small group became more “normal” to the average Christian’s life?. That would be a huge win.
Mistake #3: Launching Groups in January without an Easter Plan.
The downfall of most church-wide campaigns, including some I’ve launched over the years, is you can experience great success for 6 weeks, then the whole thing falls off the cliff. But, it doesn’t have to. If in the middle of your post-Super Bowl series (formerly called “New Year’s series”), you announced a next step series which would run between the Christian holidays of Easter Sunday and Memorial Day, you could easily retain 80 percent of the groups that start in your Super Bowl series. By offering a next step, your groups are given a good reason to stay together.
Now, if your church is about to launch groups this Sunday, it might be time to take a timeout and regroup. Call an audible. Do what you need to do before you have to throw a Hail Mary or punt!
If you try this, you should get at least 50 percent of your people connected into groups. If you don’t, call me. We’ll figure something out!