Making Disciples Out of Church-wide Campaigns

Making Disciples Out of Church-wide Campaigns

Church-wide campaigns are great sprints toward connecting a lot of people in a hurry. But, disciple-making is a marathon, not a sprint. The ultimate goal of groups is to make disciples. Disciples are not the end result of a process. Disciples are crafted. Eventually, the church will want video-based-curriculum-dependent newbies to be able to rightly divide the Word of Truth and facilitate a discussion leading toward on-going life change. You can’t grow disciples in fits and starts. As Eugene Peterson once titled a book, it’s A Long Obedience in the Same Direction.

Image by Robert Jones from Pixabay

Campaigns can help you or hurt you. Just like hot sauce, you’ve got to know how much to use and when. Otherwise, you’ll numb your taste buds for campaigns. Is it time to start a church-wide campaign? Or, is it time to stop?

In  Jesus’ work with His disciples, there are three distinct phases: “Come and Follow” (Matthew 4:19), “Come and Die” (Luke 9:23), and “Go and Make” (Matthew 28:18-20). While some churches attempt to start “serious” discipleship groups with “come and die,” it’s much easier to start groups with “come and follow,” and then lead them into maturity to reach “come and die.”

The purpose of the “Come and follow” stage is connection. Whether the church is trying to connect their worship attendance, the neighborhood, or both, this connection purpose can largely be achieved by offering a felt needs topic with an alignment series, as described in Exponential Groups. This low commitment, short-term approach allows potential leaders and their groups to test drive a group and begin the habit of meeting together. While the primary purpose is connection, other purposes including leadership development and spiritual growth can certainly take place at the “Come and follow” stage.

The danger in connection groups is in seeing them as an end in themselves. They should be viewed as the starting point for discipleship which will increase the maturity of the group members and group leaders. Some pastors embrace the notion that things must be kept easy and low commitment in order to produce maximum results. After working with churches in their alignments series for nearly 20 years now, the reality is the low commitment and low requirement approach eventually produces low maturity. What’s worse is that as the church continues into a minority Christian culture, the lack of challenge is off-putting to those who seek depth and genuine relationship with God and others. In the 21st century, people are looking for answers. They desire a cause to live for. Once they are engaged in groups, they need more. They need the challenge to “Come and Die.”

The purpose of the “Come and Die” phase is growth and spiritual maturity. Please don’t read those words as “deeper” teaching and more Bible facts. While the intellect is important (after all God gave humans a book and a brain), there is so much more to discipling the whole person. This is more than an academic exercise. A well-rounded approach to discipleship must take into consideration every aspect of a person’s life and being – physical, emotional, relational, financial, intellectual, and other areas. This topic is too large to explore here. There is a future book in the works.

The mission of the church in making disciples is to baptize them and teach them to obey what Jesus commanded (Matthew 28:18-20). Obedience and surrender are best evidenced in a person’s attitude and actions. Rather than using all of the clichés about “walking your talk” and so forth, the point is the end product of discipleship is someone who resembles Jesus Christ. They have died to themselves and their ways of dealing with things and replaced their ways with those of Jesus. The self is sacrificed to produce genuine transformation.

The church can turn up the temperature on discipleship in their groups through the curriculum and leadership training offered. Again, this is not an invitation to teach groups to parse Greek verbs. Curriculum should be a balance of personal time with God, a group discussion of the Bible, assignments to turn words into action, and accountability to check progress.

Curriculum is not just a course of study, but an action plan for integrating the teaching of the Bible into daily life. This is not merely an ascent to a belief statement, but how believers live and breathe in their daily lives. Study formats like Rooted , The Neighboring Life by Rick Rusaw and Brian Mavis, Emotionally-Healthy Discipleship by Pete Scazzero, D-Life by Dr. Bill Wilks and Dr. John Herring, or D-Groups by Robby Gallaty help to turn up the temperature of discipleship. Even a format like the Discovery Bible Study Method which uses the same nine questions for every passage of Scripture helps group members to apply God’s Word and live it out. The expectation here is the power of God resident in every believer (Ephesians 1:18-20) accompanied by studying the Bible and interacting with other believers will produce transformed lives.

A few years ago, I was working with a small group director who had moved from another country to the United States. In his country of origin, there was a high expectation of believers learning, doing, and sharing what they’ve learned from the very beginning of their relationship with God. He was a little beside himself when he came to the U.S. and discovered many believers learned biblical truth without much intention of practicing what they learned or sharing it with others. When he challenged people in his church to high commitment approaches to discipleship, he found resistance. I asked him if he had ever heard the analogy of the frog and the kettle. He had not.

I explained this common story about placing frogs in hot water caused them to jump out. Yet, by placing frogs in cold water, then gradually turning up the temperature, the frogs remained in the hot water because the change was gradual. I told him he was putting his disciples in hot water. That’s why they were resisting. (If you’re shaking your head at this point about the reverse implications of this analogy, I apologize. I’ll switch gears before this turns into martyrdom, which is no joking matter).

For average American church members, the move from the worship service to a group is a pretty big step. If the benefit of a group is unproven, they need an opportunity to try out this environment in a short-term, low commitment way. An alignment series or church-wide campaign fits the bill. If they’ve had a positive experience, then the group may agree to continue into a follow up series. Once these two studies have been completed, then it’s more likely that the group will continue on.

Group leaders are given a leadership pathway to develop as disciples and as group leaders. Group members should also be given a pathway. This could be based on the results of the group’s health assessment. The right curriculum can also lead the group into new experiences and even into taking risks as a group. These risks could include things like the three-hour prayer experience in Rooted, the neighborhood map in The Neighboring Life, or the genogram in Emotionally-Healthy Spirituality. The goal of these exercises is to learn to trust God in deeper ways, to hear God, and to learn about oneself.

Curriculum for the sake of curriculum is worthless. Checking off a list of studies doesn’t guarantee growth. But, using curriculum as a vehicle to produce growth and lasting change is worthwhile. What is your curriculum producing? What are your groups producing? Using an assessment to evaluate the progress your people, your groups, and your church is making.

The third phase from Scripture is “Go and Make.” While these phases don’t need to occur in sequential order, the goal is to make disciples who make disciples. After all, that’s how a church knows it’s making disciples. If the people in the church are not making disciples, then they are not disciples. The appropriate term for them would be “the crowd.” In the Gospels, Jesus spent 73 percent of His time with His disciples. He didn’t devote vast amounts of time to serving the crowd. Boy, has the modern American church turned that on its head.

“Go and Make” implies that church members are thinking about others more than about themselves and their own needs. They are become self-feeders. The focus is on servant leadership at various levels. While most people in the church will not have the title of leader, they do have influence over people around them. The goal is to multiply their lives and their abilities. Jesus spent three and a half years investing in 12 disciples, who after His departure, developed others and took the message of the Gospel throughout their known world, establishing churches, and making disciples. If you’re a Christian reading this, it’s because of these 12 who Jesus poured His Life into. Who are your 12?

This is the place where pastors equip the church to do the work of the ministry (Ephesians 4:11-12). In the last 30 years, the church has catered to people in order to serve a Christian consumer culture. A growing gap has emerged between staff and volunteers, or clergy and laity, as it was once known. People are asked to volunteer to serve the church and the efforts of the church staff. But, the volunteers are the church!

Members should be challenged to pursue and develop their gifts. Resources like Network by Bruce Bugbee and Leadershift by Don Cousins and Bruce Bugbee create the philosophical foundation for gifts-based ministry that is truly satisfying to church members and effective in reaching the neighborhood. After all, ministry is not something pastors do to people. Ministry is the purpose of the church body, not the leaders of the institution. People need to serve in meaningful ways in order to grow spiritually. Meaningless volunteer roles cannot meet this purpose.

Since a church of any size cannot assess and recognize the gifts of every church member, groups play an essential role in helping people discover, develop, and use their gifts. This is more than another assessment. There is an expectation for people to take responsibility for understanding and implementing their gifts to fulfill the mission of the church. There is also a responsibility for the church to release, not just ministry responsibilities, but also the authority to carry them out.

One more step lies beyond identifying and using gifts – members developing other members. Every person in every role in the church, including members, pastors, and church staff, must multiply what they are doing in the lives of others. This is one of the primary purposes of groups – leadership development. The church must embrace Hero-making as articulated by Dave Ferguson and Dr. Warren Bird. The pastor is not the hero in the church. The staff are not the heroes. The members are not the heroes. But, they are all called to make heroes. They are all called to invest in others and help them flourish in ministry. They are called to work themselves out of a job, so a new ministry, a new group, or a new church can be launched to serve others and repeat the process.

These three phases may not be the only phases. They don’t necessarily need to be taken in exact order (or else some churches will camp on phase two until Jesus returns and never get to phase three). The point is everyone must be challenged to take a next step at every phase. Those only attending worship must be challenged to join a group. Everyone in a group must be challenged to take what they learn to heart and mature in their faith as evidenced by their actions and attitudes. Those who are maturing must reach out to their neighborhoods and share their hope. Those who are serving must develop others to serve.

Attractional services and advertising built some great churches over the last 30 years. The next 30 years will be much different than the last 30 years. This statement is not meant to discount what happened over the last 30 years, but it’s time to gear up for what is next. In working with churches across North America, I’ve visited many formerly great churches. At one point in time, the church was the shining beacon in the community. Maybe they were the first church to offer contemporary worship music and relevant messages. People came in droves, until every other church in town followed the model. Now those churches are dwindling. They are formerly great.

There is a shift that must take place in order to engage people in the 21st century. These concluding thoughts reveal part of the thinking needed for the church to flourish in an increasingly minority Christian culture.


This post is an excerpt from the Exponential Groups Workbook(Hendrickson 2020). Allen White helps Take the Guesswork Out of Groups. We offer booksonline coursescoaching groups, and consulting.


[The Neighboring Life. Rick Rusaw and Brian Mavis. Longmont, CO: The Neighboring Life, 2017. https://Theneighboringlife.com

Emotionally-Healthy Discipleship. Peter and Geri Scazzero. Grand Rapids: Zondervan, 2019. https://emotionallyhealthy.org

D-Life Journal. Dr. Bill Wilks. Life Bible Study, 2017. https://livingthedlife.com

Growing Up: How to Be a Disciple Who Makes Disciples. Robby Gallaty. Nashville: B&H Books, 2013. https://replicate.org

My Exponential Group Failure

My Exponential Group Failure

Let’s connect over 100 percent of our adults into groups in 2019! Have you heard or declared that rallying cry yet? What’s the plan? How is this year’s plan different from last year’s plan, or is it just wishful thinking?

As a small group pastor, early December was usually the time of year for thinking ahead a little. Groups usually wound down into a few parties and the new study wouldn’t ramp up until January or February. December is a great time for discipleship pastors to coast. (But, don’t let this get out or else you’ll spend your time stuffing those little candles into their holders for the Christmas Eve service.)

Cracking the code of connection for 2019 would be easy if the expert’s advice was true. If the group leaders had apprenticed a new leader, then the year could start with twice as many groups. If groups were selfless enough to break up and start new groups, then more people could be connected. If the senior pastor was as excited about groups as about worship, then 2019 could be a banner year. Maybe this is the year for you to make a move to another church…

Everybody wants exponential growth. Few want to make the sacrifice. At this point, you either resign yourself to mediocrity or admit defeat. But, those aren’t the only two options.

Redefining Exponential

The idea of exponential growth lends itself to generational growth. Leaders develop leaders who develop leaders. If this were true, we would have groups, groups, and more groups. I never had that, and yet I connected 1,000 people into groups in a church of 800 adults. And, I helped a church of 2,500 people start 500 groups. But, nobody “multiplied” anything.

I love the idea of exponential growth. I could just never get there. So, I redefined exponential.

Brett Eastman tells the story of a challenge Bruce Wilkinson gave to Rick Warren on the eve of the first 40 Days of Purpose. Bruce had just returned from spending several years in Africa after the success of The Prayer of Jabez. His challenge to Rick Warren and Saddleback Church was to take whatever goal they were dreaming of and increase it 10 times by putting a zero on the end of the number. If the goal was 200 groups, then it would become 2,000 groups. If memory serves me, this was about the number of groups for that first 40 Days of Purpose at Saddleback in 2002. (If the details are a bit murky to some, then please forgive my recollection).

Instead of getting bogged down in the mire of leaders not developing apprentices and groups unwilling to birth/split/divorce, bypass all of this and just put a zero at the end of your 2019 goal. Trust God for 100 groups instead of just 10, and so forth. The idea is to set a goal that is impossible for you to achieve apart from God’s help. There is no sense in waiting five years for your group leaders to fail to multiply. Make it happen now. But, how?

Give Everyone a Promotion

In order for you to 10x your goal, you must prepare to receive what you are trusting God for. If you are not prepared when God delivers, then the increase will just be squandered.

If you are trusting God for 100 group leaders in 2019, then you will need someone to coach these leaders, and it’s too many for you to coach alone. For the sake of easy math, let’s say each coach takes on five new leaders. You will need 20 coaches. Where will the coaches come from? How many group leaders do you have right now?

All of your current group leaders will become coaches. They know enough to answer a new group leader’s questions. As long as their available to the new leaders, you’re in good shape. There is no magic in coaching. You just do the work.

If you’re like me, 20 coaches is a lot to track, so divide that group by 5 or so. This is your small group team. The team, in this case, is four leaders, who have five coaches each reporting to them. You can keep up with four people.

Who do you choose for your team? Simple. Consider all of the leaders who are doing a great job. Who has greater leadership potential? Who could do your job? (Remember, you’re giving yourself a promotion too). This is your team. Now, with a plan in place to coach new leaders to supervise new coaches…

Where Do the Leaders Come from?

It would be natural to assume that if the current small group leaders become coaches and small group team members, then the current small group members would become group leaders, right? Wrong. This is the problem we started with. Few want to give up their groups to start new groups. Don’t get stuck here.

I used to think that in order to have 100 groups in my church, I would need 1,000 members to join those groups. I no longer believe this. In order to have 100 groups in your church, you need 100 people who are willing to gather their friends and do a study together. The focus is on potential leaders, not potential group members.

How do you get 100 non-leaders to lead? First, you give them an easy-to-use study. Video-based curriculum works very well in this case. The person doing the study with their friends does not need to be a leader or teacher, and you don’t want them leading or teaching anyway. You want to give them the permission and opportunity they need to gather their friends (either in the church or outside of the church) and do a study together. Every church member is promoted to group leader. Their assignment is to lead the “group” of friends they are already a part of.

Last year a church of 600 in Baltimore launched 147 groups doing exactly this. If your people can gather their friends, then they have enough leadership ability to start a group. They probably don’t think of themselves as group leaders, so you can keep the terms “leader” and “group” to yourself. How many non-leaders could lead your non-groups in 2019?

What Keeps Us From Reaching Our Goals?

First, if you don’t think your goal is possible, then it isn’t.

Second, you don’t have to. Let’s face it, no one is holding a gun to your head and demanding that you get everybody in groups in 2019. Whether you launch ten new groups or 100 new groups, you’re still going to have a job. Who needs the stress, right?

Third, fear or blame. If I state an outrageous goal for 2019 and don’t achieve it, then won’t I be embarrassed or get blamed for the failure? (This is why you need to work with a church consultant – it’s always the consultant’s fault!).

What’s it going to be – Incremental growth or Exponential growth in 2019? If you’re ready to go for it, I can help you.

Beyond Church-wide Campaigns

Beyond Church-wide Campaigns

It’s time for your church to move beyond church-wide campaigns. The first widely publicized church-wide campaign, the 40 Days of Purpose by Rick Warren was launched in 2002. By far, it has been the most popular campaign to date. I am grateful for every person who ever “hosted” or joined a group for that season.

At this point, some of you may be confused. I wrote a book called Exponential Groups: Unleashing Your Church’s Potential (Hendrickson 2017), which is all about church-wide campaigns or alignment series. You might ask, “Now you’re telling us that campaigns don’t work.” That’s not what I’m telling you.

Church-wide campaigns used to work. But, there was a time and a season for campaigns. Here are the reasons for those seasons.

When to Stop Using Campaigns

There are two measures for when campaigns are no longer effective. Your church will hit these marks, and then campaigns will no longer be helpful.

First, if a high percentage of your members are in groups, you no longer need to use campaigns. For most churches, there is a 1-3 year window when campaigns are highly effective to recruit leaders and connect people into groups. Beyond that three year window, your church will experience “campaign fatigue.” It’s a strange phenomenon.

Every week, your people will hear a message in the weekend service. Every week, your people will meet in their group and probably study something. But, the idea of continually aligning the weekend service with the group study gets exhausting for people. This seems strange since there is a sermon and a study every week. But, it’s a reality with a few exceptions.

Some churches use sermon-based groups, which I believe is genius from a Christian education point of view. The normal course of sermon-based groups is steady. You don’t face all of the ups and downs of church-wide campaigns. While there’s a push to join groups every semester, it’s not the bandwagon effect over and over and over again. The bandwagon is fatiguing, which leads to the second point.

If your church has used campaigns for more than 3 years, you will experience a diminishing return. For about 8 years now, I’ve told the story of a church who had dramatic success in connecting all of their people into groups within a 9-month 3-campaign push. The pastor was engaged. They were naturals at creating their own curriculum. They launched multiple campaigns year after year. They began facing a steady skid downward. When I caught up with them about a year ago, groups were at an all-time low. Did the campaigns fail?

Their campaigns succeeded for the first year or two. But, by year 3 campaign fatigue had set in. They were excellent at the sprint of the campaign, but suffered when the sprint became a marathon. Your church will suffer this too.

Once the majority of your congregation is connected into groups and you’ve run campaigns for two or three years, it’s time for a change. If you don’t make the switch, your groups will decline, except for two scenarios…Click Here for Part 2.

Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information

Group Hosts versus Leaders

Group Hosts versus Leaders

By Allen White 

Recently a small group pastor asked me, “Where do you stand on the Hosts versus Leaders Debate? People grow in groups, but you don’t have to know anything to be the leader??? I feel like I need to train more but no one wants to sit through training.” This are very important issues. Let me break down this question and offer a few thoughts.

The Hosts versus Leaders Debate

I don’t believe a Hosts versus Leaders Debate is necessary. It’s like a Children versus Adults Debate. At one point in our lives we are children, and then we become adults. Back in 2002 with the launch of 40 Days of Purpose, Rick Warren and the team at Saddleback Church introduced us to the term “Host.” The thought was that most people wouldn’t say they were “leaders,” so the invitation was changed to “host a group” by brewing a pot of coffee and being a “Star with your VCR.” What we discovered were a few problems, but a ton of new leaders who would have never called themselves leaders. “Host” was a great way for people to self-identify as a leader, even if they didn’t know that’s what they were doing.

A host, in turn, becomes a leader. Usually churches will “lower the bar” to allow anyone to host a group. I prefer to say “delay the requirements.” Every church must decide what the minimum requirements would be to allow someone to test drive a small group. If the hosts enjoy leading the group, then they are invited on a pathway to become official small group leaders. This is when the requirements come back into play. But, there is an important loop hole here.

Some people are content to be hosts. They don’t want to become official. Does the church require them to become official? The church could. But, the cat’s already out of the bag. The host doesn’t need the church in order to continue. They just need another video-based curriculum. At that point communication breaks down, and the hosts operate outside of the group system and coaching structure. This doesn’t need to happen, if the church is patient.

The hosts should be given a choice whether to become official or to wait for the next church-wide campaign to come around. It’s not perfect, but it may very well be more than what they were doing before.

Some leaders are children. Others are teenagers. Most become adults. But, all leaders follow that pattern.

“People grow in groups, but you don’t have to know anything to be the leader???”

Years ago I started teaching theology and practical ministry classes at a Bible institute. I was a little intimidated about teaching in my first semester. I felt I needed a better understanding of the subject. I didn’t want to appear foolish. And, I certainly didn’t want to embarrass myself in front of my class. A veteran teacher coached me, “You just have to be one week ahead of the students.”

Granted I had earned a B.A. and an M.Div. I knew the subjects. I just hadn’t taught the subjects. I held the veteran teacher’s secret dearly. I just needed to be one week ahead of my class. And, that’s exactly how I taught at the Bible institute for the next 10 years.

People grow in groups. I absolutely agree. New leaders also grow in groups. They don’t need to have a lot of training to get started. They just need to get started. As issues come up with the group, the new leader should have a coach to turn to. The new leader’s problems become teachable moments. Those lessons will stick with the leaders forever. Put an experienced leader in the life of the new leaders and most of the training will take place on-the-job.

“I feel like I need to train more but no one wants to sit through training.”

I used to feel the same way. Seminary prepared me to lead training meetings. Then, I discovered real ministry. I would carefully plan my training meetings and advertise them well in advance only to stand in an empty room questioning the call of God on my life.

Training with centralized meetings didn’t work for me. I had to stop and ask myself, “What is training?” What I discovered was that training could be a two minute conversation in the hallway or a two minute video sent out to all of the group leaders. (If you need topics and content for your training videos, check out the training section of my book, Exponential Groups, on pages 178-200). Training can be a text message or a voice mail. The best training comes in the relationships between leaders and their coaches.

There is a place for formalized training. A one-time basic training event could be held after each six week campaign to give the new leaders or hosts instruction on how to lead a group at your church. Beyond this, the leaders will gauge what training they need regardless of what small group pastors like me think they should have.

I finally reached a place where I only held two centralized training events per year. I gathered all of the group leaders each Fall to introduce them to the new curriculum and to recruit coaches from our established leaders. In the book, I refer to this as the “Sneak Peek.”

The second meeting was often a group leaders’ retreat early in the year. We would choose a place that was an hour and a half or so away. (In California, this retreat was in Monterey, so if you have that option, take it!) The leaders would pay for their lodging and some of their meals. I would budget for the speaker. This became a very popular event for our leaders. The best part was the leaders could articulate things they learned at the retreat six months after the retreat, because the training was set apart from the normal routine of life.

Closing Thoughts

I appreciate honest questions like this. I don’t believe the hosts versus leaders thing needs to be an either/or. I see it more like Stage 1 and Stage 2. If people don’t respond to an invitation to lead, then an invitation to “host” might do the trick. Personally, I think the term “host” is a bit dated at this point. There are other ways to invite people to lead without using the word “leader.”

Training is not a dinosaur, but the form of centralized training might be. Someone asked me once why I thought their leaders didn’t come to their training. Having no knowledge of this person’s training, I said, “Well, they don’t come because your training is boring and irrelevant.” He was taken aback. How could I make such an accusation about his training? I told him I knew it because that’s why people didn’t come to my training meetings. The good news is there are so many ways to communicate with people these days, there are many training opportunities, we just need to update our methods.

4 Mistakes Senior Pastors Make with Small Groups

4 Mistakes Senior Pastors Make with Small Groups

By Allen White Title

In my last 11 years of coaching over 1,500 churches in North America, I’ve observed that the senior pastor’s attitude and involvement in small group launches is more significant than any other factor in a church’s success. I’ve seen churches of 2,000-2,500 launch 500 small groups or more and keep those groups going forward. Another church recruited 30 percent of their adults on one Sunday to lead groups in their church. Now that wasn’t a church of 100 adults with 30 new leaders. It was a church of 4,000 with 1,200 new leaders. In all of these successes, the senior pastor was leading the charge.

Yet, many pastors have not seen the benefit and have not felt the need to focus on groups in their churches. In conversations with some of these pastors, I have discovered some mistakes in the pastor’s thinking which are holding back the momentum and impact of groups in their churches and communities.

Mistake #1: Relegating Small Groups to a Staff Member.

Most churches that are serious about small groups have already hired a small group pastor or director to oversee the groups. While the commitment to a staff position for small groups is significant, depending on a staff member to grow and maintain a high percentage of the congregation in groups is unlikely. Even the best small group folks out there typically can only maintain about 30 percent of a church’s adults in groups, unless the senior pastor takes a larger role.

Now, some senior pastors will argue that they do care about small groups, after all didn’t they hire staff members to oversee groups? Doesn’t that mean they care? Well, it does, but it doesn’t. If a senior pastor has relegated a small group pastor or director’s ministry to one of many ministries in the church, groups will not grow. If the senior pastor desires to connect the majority of the congregation into groups, then the pastor needs to get involved. While there are many dependable small group pastors out there, should the senior pastor turn the care of the entire congregation over to the small group pastor or director? Absolutely not. Would the senior pastor turn the entire weekend service over to the Worship Pastor? To connect a large percentage of the congregation into groups, the senior pastor must take the lead.

I’ve been an Associate Pastor for most of my 25 years of ministry. Once I discovered the impact my senior pastor had in inviting the congregation to lead groups, I never recruited another small group leader. That means after working seven years to connect 30 percent of our adults in groups, then watching my senior pastor recruit enough leaders to double our groups in a day, I haven’t recruited a single group leader since 2004. (I served two more years in that church, then served a whole other church since then, but I did not recruit any more leaders. My senior pastor did.)

As the senior pastor, you are the key influencer in your church. If you say the very same words your small group pastor/director would say, you will have three times the result. We’re seeing this across the country. Churches of 2,000-2,500 adults are launching 500 groups at a time. Imagine if 20-25 percent of your adults were leading groups. What would discipleship look like in your church? How would that change assimilation? What difference would it make in reaching your community? The answer is a huge difference.

Mistake #2: Using Someone Else’s Curriculum

Your members don’t need Rick Warren’s curriculum. They want your teaching.

The 40 Days of Purpose is by far the granddaddy of all church-wide campaigns. Some 30,000 or more churches went through the series with Rick Warren’s teaching on the curriculum aligned with the pastor’s sermon on the weekend. At first, it seemed the key to the campaign’s massive impact on a congregation was Rick Warren’s curriculum. What we later came to find out was the secret was not in the curriculum. The link to the senior pastor’s messages and leadership in the campaign made the results happen.

While I have nothing against Rick Warren or the 40 Days of Purpose, what I know now is that your congregation wants to be involved with what you are doing, pastor, not with what another senior pastor is doing. In fact, if your members are not already connected to each other in groups of some kind, I would venture to say the reason they attend your church other than Jesus is because of you. They like you. They like your teaching, your jokes, and your personality. When you offer your people more of what they already like — your teaching on a group curriculum — you will find greater interest and involvement in groups than ever before.

Mistake #3: Thinking Everyone Sees Small Groups Like You Do

Many pastors don’t want to be in a small group. Let’s face it. You’re busy. You have essentially a term paper due every week. You get called out at odd hours to help people. I’ve never met a lazy senior pastor. If there was one, then he got fired.

Small groups can be awkward for senior pastors. It’s risky for them and their spouses. If they talk openly about their personal struggles, where will those admissions go? Will open sharing somehow undermine their leadership in the church?

After 25 years of serving churches, I’ve come to understand that church staff, and especially senior pastors, are not normal. We are not like the rest of the congregation. We don’t focus on the things they think about. We aren’t motivated by the same things. Pastors have a unique calling on their lives that can only truly be understood by other pastors. What works for pastors is very different from what works for church members, and what works for church members is very different from what works for their pastors.

Senior pastors are surrounded by other believers on a daily basis. Every staff meeting is filled with believers. Every person they encounter in the office hallway is a believer. For the most part, the people they hang out with are believers. This is not the case with most people. They don’t have these regular interactions with other believers unless they worship with them, serve with them, and group with them.

Often pastors will feel guilty about promoting groups if they are not in a group. Here’s the deal: find something you can call “your group” and go with it. Whether it’s your foursome at golf or a pastor in a neighboring town you connect with, make that your group. You don’t have to do exactly what your members are doing, but you need to do something in community with other believers to set the example.

Mistake #4: Not Realizing the Benefit of Small Groups in Their Churches

If your church is larger than 250 people, then everybody can no longer know everybody any more. If your church is 400 or more and has two or more services, then your people can’t find the people they do know. But, the good news is everybody doesn’t need to know everyone, as long as everyone knows someone. This is where groups come in.

Much of the burden of care and support in your church could be served in groups. Imagine if the counseling appointments on your calendar disappeared because your people were caring for each other. Now, we all know that serious counseling cases would be referred to a professional counselor most likely anyway. But, those folks who need a listening ear, some encouragement, and prayer can find that in a group.

If groups are helping people grow as they study your curriculum, it may lessen the need for additional Bible studies or classes your congregation expects you to lead. Now, a word of caution here, don’t transition this too abruptly or you could have a mutiny. But, if you turn the heat up and talk for 90 minutes, your midweek Bible study will shrivel up in no time (just kidding…kind of).

Once people find their need for spiritual growth met in a group, some of the other offerings at your church will dwindle. Over time, they will disappear. The needs have changed. Imagine that day.

The pastors I know worry about a number of significant things in their church. Attendance, Spiritual Growth, Closing the Back Door, Outreach, and Finances are just a few. Research has shown that small groups meet all of these needs. In their recent book, Transformational Groups, Ed Stetzer and Eric Geiger show how small groups are the solution for assimilation and spiritual growth. People in groups attend more often and serve more than people who are not in groups. And, group members also give more than other people in your congregation.

How should the senior pastor lead the groups ministry in the church? Take the charge. Create your own curriculum. Challenge your members to lead. By leveraging the weekend service to launch groups who study the pastor’s curriculum during the week, the church will grow and its people will grow. Senior Pastor, do you really think the small group pastor or director can do all of that alone?

Churches I’ve coached who’ve launched hundreds of new groups at a time were led by their senior pastor. Don’t blame your small group pastor for not doing your job. The church has only one leader. It’s time for you to step up.

I am offering a webinar for Senior Pastors on May 3-5, 2016. If you want to go big with groups in your church this Fall, you need to sign up. Don’t send a staff member. Register at allenwhite.org/webinars

Free ebook: The Senior Pastors Guide to Groups

Should a Senior Pastor be in a Group?

How Many Groups Should Your Church Have?

What are Successful Pastors Doing to Grow Their Groups?

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