Are Your Groups Competing with Each Other?

Are Your Groups Competing with Each Other?

Listen to this Blog Post instead on the Healthy Groups Podcast.

Some churches practice a simple church model. They offer just a few options to their congregations. These are churches like North Coast Church, Vista, CA led by Larry Osborne or Mariners Church led by Eric Geiger, who wrote the book Simple Church. They promote their weekend worship services, small groups, serving, local and global missions, but little else beyond that. Life seems simpler in a simple church. But your church might be more complicated, especially in a legacy church.

Once I served a church that was the polar opposite of a simple church. They prided themselves on being a complicated church that hoped to offer something for everybody. Promoting small groups was complex to say the least. If you promote everything equally, then nothing is a priority. (More here in my post: The Unfairness of Being Fair). After all, if everything is important, then nothing is important. But, we grew the groups in that church from 30% of 5,000 adults connected to 78% in the four years I served there. Here’s how we did it:

What is a Group at Your Church?

First, look at what you are calling a small group in your church. What is the group’s purpose? How often do they meet? What do they do? What is the group’s size? Things like that. (For a complete exercise on defining your groups, go to here).

Let’s say your groups meet a minimum of twice per month for the purpose of Bible application, community, and occasional serving projects. By defining a group in your church, you are also stating what a small group is not in your church. Think about all of the things you are offering your adults to see what might be competing with groups.

For instance, let’s say you have a men’s prayer breakfast that meets once per month. Is this a group? Having been to quite a few men’s prayer breakfasts over the years, I’ve discovered there is usually more breakfast than prayer. (The prayer is typically for the food). You might discover that the men who attend this breakfast regard this as their small group, yet by your definition this men’s breakfast doesn’t qualify as a group. It doesn’t have Bible application or occasional serving, but it has plenty of community. Also, it doesn’t meet often enough by your definition. In fact, once a month groups really don’t meet frequently enough to provide deep community. I call these groups a small group placebo. They give the feeling of being in a group but lack the benefits of being in a group.

But with your definition of groups, you are also opening up the possibilities for how many groups you actually have. Maybe you just don’t call them groups.

What Groups, Classes, Serve Teams, or Bible Studies Might Qualify as Groups?

Compare your definition with all of the “groups” in your church. Think of serving teams, Bible studies, small groups, classes, and whatever else you’ve got. Which qualify as a group by your definition? Which do not? Which could become a little more “groupish”?

Can on-campus groups, classes, Sunday school classes, or Bible studies be categorized as “groups”? This is not just an exercise in semantics. You need to consider all of the things in your church that help make disciples. Even the old fashioned options could be good options.

Avoid Competing with Yourself

I am working with a church that’s made a goal of connecting half of their adults into a certain type of off-campus groups. Upon further examination, we discovered that they have a lot of other options for their adults that would also fit the criteria for a group: women’s Bible studies, men’s Bible studies, in-depth Bible classes, and several others. In the current thinking, these other “groups” are competing with their goal of getting half of their people into off-campus groups.

In this situation, you can do one of two things: either cancel all of these other groups leading to a revolt or broaden your definition of groups. Stick with me here. This isn’t just for the sake of numbers and bragging rights. Years ago a friend of mine proudly announced, “Suddenly, we have 92% of our adults in groups.” He was at a traditional Baptist church with a very large, well established adult Sunday school. The vast majority of the adults were in Sunday school classes. He reconfigured his definition of groups and overnight went from nobody in groups to 92% in groups. So what?

My friend knew that an alignment series or a church-wide campaign wasn’t necessary to connect people into groups in his church. Sunday school was meeting that need. He would have preferred everyone to choose off-campus small groups, but he also wanted to keep his job. He left Sunday school alone, because it was working. But, he also discovered an opportunity: 8% of their adults were not in a Sunday school class. How could he help them grow spiritually?

Now, Who at Your Church is Not in Group?

Rather than focusing on draining your women’s ministry to get more people into “groups,” focus on connecting people who are only attending the worship service. (Besides that Beth Moore addiction is very hard to break). You don’t need to regroup people who are already in groups.

Who is not in a group of any type in your church? The bigger question is “Why did they say ‘No’ to what you are currently offering and what might they say, ‘Yes’ to.” They are not being disloyal or unfaithful in not taking you up on their offer. You’re just not offering what they want or need. Offer something different.

If you are the only one recruiting all of your group leaders, invite people to volunteer to host a group in their homes. If you’ve been using the host strategy since 40 Days of Purpose launched 20 years ago, then the gig is up. People know that host really means “leader.” Instead encourage people to get together with their friends and do a study. Provide an easy entry point to LEAD a group. Pastors talk about easy entry points to join a group, but that misses the mark. Your leading metric should be leading a group instead of joining a group.

How Do You Pull This Off?

You have a few options here.

A good option is for your senior pastor to invite your members to lead a group with an easy-to-use curriculum that you purchase. There is a lot of great video-based curriculum out there. Go to topbiblestudies.com for a curated list.

A better option is for your senior pastor to invite your members to lead a group with an easy-to-use curriculum that you create based on your senior pastor’s teaching. This does not need to be aligned with the sermon series. Your pastor on the teaching video will greatly increase your group participation.

The best option is for your senior pastor to invite your members to lead a group with an easy-to-use curriculum that you create based on your senior pastor’s teaching that aligns with the sermon series. The senior pastor asks. The senior pastor teaches. The senior pastor aligns. The key to all three of these options is your senior pastor.

What if my senior pastor isn’t interested? Pay attention to where your senior pastor is headed in the fall, in the new year, or after Easter, then link your small group launch with where your pastor is going. For more, read here.

Think About This

You don’t need to compete with yourself. Your people might already be engaging in the very things you want to see them do in groups. Getting people to shift from classes to groups is a losing battle, and you’re the loser. You don’t even need to relabel classes as groups. Just regard them as groups. If a person receives care, community, and Bible application in a class, they’re not going to join a group anyway. This is their group!

You don’t need to compete with your people either. They’re already in groups! They have friends, neighbors, co-workers, relatives, and others in their lives that they already enjoy spending time with. You don’t need to unnaturally place them into a group of strangers. Give them an easy-to-use curriculum and a coach to guide them, and then let them do what groups do in your church.

For those who don’t fit in either of those categories, there are ways to connect them into groups without resorting to sign up cards or websites. Passive recruiting methods don’t work anyway.

What is a group in your church? What groups do you already have? Where is your pastor headed around the time of your next major group launch? Do this work now and you will have a great opportunity to make more disciples than ever before.

Keeping Your New Groups

Keeping Your New Groups

Forming new groups is one thing, but keeping your new groups is a different story. A church asked for coaching a few years ago. They were in a desperate situation. Having just completed their first 40 Days of Purpose campaign, the church was left with a result they didn’t want or expect. Prior to the campaign, the church didn’t have any groups. At the launch of 40 Days, they started 233 groups. It was an amazing story, until Day 41. When the campaign ended, the church was left with three groups. Now, if your a glass is half full kind of person, you would say, well, they have three more groups than they’ve ever had. But, if you’re more like me, well, going from 233 to 3 is a tragic loss. And, it was completely unnecessary.

Image by Gerd Altmann from Pixabay

Campaigns are Just a Start.

I love church-wide campaigns. They are a great way to get avowed non-leaders to open their homes to either host a group or get together with their friends and do a study. After all, you don’t need a leader to make disciples. You need a disciple to make disciples. Often the leadership word gets in the way. It’s okay to be stingy with the term “leader.” Just call them something else. After all, you’re not recruiting elders here.

If people are willing to open their homes and/or gather their friends, the truth is they already have more leadership ability than they give themselves credit for. It’s actually a pretty good test. If people have what it takes to gather a group, then they also have the ability to keep the group. Campaigns are a great way to get leaders to self-select. You don’t need to twist anybody’s arm. You just need to give them permission and opportunity to start a group. A short-term campaign of six weeks or so based on an easy-to-use curriculum is a great way to get them started. If your senior pastor is on the curriculum, then that’s a huge winner.

Give Them a Next Step.

Here’s an interesting fact about people: if you invite them to do a six-week study, when the six weeks is over, they think they’re done. I don’t know where they would get an idea like that. Most small group pastors/directors hope that people will love leading a group and will naturally want to continue. But, there’s the catch — many of them won’t think about continuing until you invite them to continue.

Think of it this way: when people sign up to start a group for a campaign, they are entering into a leadership recruiting process. Maybe you delay some of the requirements initially. You give them enough training to get started, then you let them lead the short-term group. It’s pretty easy. This is stage one of the leadership recruiting process. But, then you need to offer them stage two — continuing into another study.

If the groups like meeting together, then it should be pretty easy to invite them to a next step study like Community: Six Weeks to a Healthy Group, so they will continue. If the group faces some obstacles, then you or their coach needs to walk them through the issue and help them continue. And, of course, a few groups won’t be able to go forward. That’s okay.
The campaign is a test drive to see whether people like leading a group. It’s low commitment and low requirement. If they will accept the offer to a second study, then they are well on their way to becoming a full-fledged group leader.

If your groups are still in a Fall campaign, then offer them a study right now before the groups end. If they are new groups, choose the study for them. If they are established groups, then let them go back to what they’re used to doing.

If you do this right, at least 80 percent of your groups should continue. If you need help, join my Live Online Mini-Course: 3 Keys to Lasting Groups on Thursday, October 17, 2019 at 1-2 pm Eastern (Noon Central/11 am Mountain/ 10 am Pacific). This course comes with a complete set of notes and costs only $20. Click here to register securely through PayPal.
If you cannot attend the course on that date, you can sign up for the online course on Udemy.

Making Disciples Out of Church-wide Campaigns

Making Disciples Out of Church-wide Campaigns

Church-wide campaigns are great sprints toward connecting a lot of people in a hurry. But, disciple-making is a marathon, not a sprint. The ultimate goal of groups is to make disciples. Disciples are not the end result of a process. Disciples are crafted. Eventually, the church will want video-based-curriculum-dependent newbies to be able to rightly divide the Word of Truth and facilitate a discussion leading toward on-going life change. You can’t grow disciples in fits and starts. As Eugene Peterson once titled a book, it’s A Long Obedience in the Same Direction.

Image by Robert Jones from Pixabay

Campaigns can help you or hurt you. Just like hot sauce, you’ve got to know how much to use and when. Otherwise, you’ll numb your taste buds for campaigns. Is it time to start a church-wide campaign? Or, is it time to stop?

In  Jesus’ work with His disciples, there are three distinct phases: “Come and Follow” (Matthew 4:19), “Come and Die” (Luke 9:23), and “Go and Make” (Matthew 28:18-20). While some churches attempt to start “serious” discipleship groups with “come and die,” it’s much easier to start groups with “come and follow,” and then lead them into maturity to reach “come and die.”

The purpose of the “Come and follow” stage is connection. Whether the church is trying to connect their worship attendance, the neighborhood, or both, this connection purpose can largely be achieved by offering a felt needs topic with an alignment series, as described in Exponential Groups. This low commitment, short-term approach allows potential leaders and their groups to test drive a group and begin the habit of meeting together. While the primary purpose is connection, other purposes including leadership development and spiritual growth can certainly take place at the “Come and follow” stage.

The danger in connection groups is in seeing them as an end in themselves. They should be viewed as the starting point for discipleship which will increase the maturity of the group members and group leaders. Some pastors embrace the notion that things must be kept easy and low commitment in order to produce maximum results. After working with churches in their alignments series for nearly 20 years now, the reality is the low commitment and low requirement approach eventually produces low maturity. What’s worse is that as the church continues into a minority Christian culture, the lack of challenge is off-putting to those who seek depth and genuine relationship with God and others. In the 21st century, people are looking for answers. They desire a cause to live for. Once they are engaged in groups, they need more. They need the challenge to “Come and Die.”

The purpose of the “Come and Die” phase is growth and spiritual maturity. Please don’t read those words as “deeper” teaching and more Bible facts. While the intellect is important (after all God gave humans a book and a brain), there is so much more to discipling the whole person. This is more than an academic exercise. A well-rounded approach to discipleship must take into consideration every aspect of a person’s life and being – physical, emotional, relational, financial, intellectual, and other areas. This topic is too large to explore here. There is a future book in the works.

The mission of the church in making disciples is to baptize them and teach them to obey what Jesus commanded (Matthew 28:18-20). Obedience and surrender are best evidenced in a person’s attitude and actions. Rather than using all of the clichés about “walking your talk” and so forth, the point is the end product of discipleship is someone who resembles Jesus Christ. They have died to themselves and their ways of dealing with things and replaced their ways with those of Jesus. The self is sacrificed to produce genuine transformation.

The church can turn up the temperature on discipleship in their groups through the curriculum and leadership training offered. Again, this is not an invitation to teach groups to parse Greek verbs. Curriculum should be a balance of personal time with God, a group discussion of the Bible, assignments to turn words into action, and accountability to check progress.

Curriculum is not just a course of study, but an action plan for integrating the teaching of the Bible into daily life. This is not merely an ascent to a belief statement, but how believers live and breathe in their daily lives. Study formats like Rooted , The Neighboring Life by Rick Rusaw and Brian Mavis, Emotionally-Healthy Discipleship by Pete Scazzero, D-Life by Dr. Bill Wilks and Dr. John Herring, or D-Groups by Robby Gallaty help to turn up the temperature of discipleship. Even a format like the Discovery Bible Study Method which uses the same nine questions for every passage of Scripture helps group members to apply God’s Word and live it out. The expectation here is the power of God resident in every believer (Ephesians 1:18-20) accompanied by studying the Bible and interacting with other believers will produce transformed lives.

A few years ago, I was working with a small group director who had moved from another country to the United States. In his country of origin, there was a high expectation of believers learning, doing, and sharing what they’ve learned from the very beginning of their relationship with God. He was a little beside himself when he came to the U.S. and discovered many believers learned biblical truth without much intention of practicing what they learned or sharing it with others. When he challenged people in his church to high commitment approaches to discipleship, he found resistance. I asked him if he had ever heard the analogy of the frog and the kettle. He had not.

I explained this common story about placing frogs in hot water caused them to jump out. Yet, by placing frogs in cold water, then gradually turning up the temperature, the frogs remained in the hot water because the change was gradual. I told him he was putting his disciples in hot water. That’s why they were resisting. (If you’re shaking your head at this point about the reverse implications of this analogy, I apologize. I’ll switch gears before this turns into martyrdom, which is no joking matter).

For average American church members, the move from the worship service to a group is a pretty big step. If the benefit of a group is unproven, they need an opportunity to try out this environment in a short-term, low commitment way. An alignment series or church-wide campaign fits the bill. If they’ve had a positive experience, then the group may agree to continue into a follow up series. Once these two studies have been completed, then it’s more likely that the group will continue on.

Group leaders are given a leadership pathway to develop as disciples and as group leaders. Group members should also be given a pathway. This could be based on the results of the group’s health assessment. The right curriculum can also lead the group into new experiences and even into taking risks as a group. These risks could include things like the three-hour prayer experience in Rooted, the neighborhood map in The Neighboring Life, or the genogram in Emotionally-Healthy Spirituality. The goal of these exercises is to learn to trust God in deeper ways, to hear God, and to learn about oneself.

Curriculum for the sake of curriculum is worthless. Checking off a list of studies doesn’t guarantee growth. But, using curriculum as a vehicle to produce growth and lasting change is worthwhile. What is your curriculum producing? What are your groups producing? Using an assessment to evaluate the progress your people, your groups, and your church is making.

The third phase from Scripture is “Go and Make.” While these phases don’t need to occur in sequential order, the goal is to make disciples who make disciples. After all, that’s how a church knows it’s making disciples. If the people in the church are not making disciples, then they are not disciples. The appropriate term for them would be “the crowd.” In the Gospels, Jesus spent 73 percent of His time with His disciples. He didn’t devote vast amounts of time to serving the crowd. Boy, has the modern American church turned that on its head.

“Go and Make” implies that church members are thinking about others more than about themselves and their own needs. They are become self-feeders. The focus is on servant leadership at various levels. While most people in the church will not have the title of leader, they do have influence over people around them. The goal is to multiply their lives and their abilities. Jesus spent three and a half years investing in 12 disciples, who after His departure, developed others and took the message of the Gospel throughout their known world, establishing churches, and making disciples. If you’re a Christian reading this, it’s because of these 12 who Jesus poured His Life into. Who are your 12?

This is the place where pastors equip the church to do the work of the ministry (Ephesians 4:11-12). In the last 30 years, the church has catered to people in order to serve a Christian consumer culture. A growing gap has emerged between staff and volunteers, or clergy and laity, as it was once known. People are asked to volunteer to serve the church and the efforts of the church staff. But, the volunteers are the church!

Members should be challenged to pursue and develop their gifts. Resources like Network by Bruce Bugbee and Leadershift by Don Cousins and Bruce Bugbee create the philosophical foundation for gifts-based ministry that is truly satisfying to church members and effective in reaching the neighborhood. After all, ministry is not something pastors do to people. Ministry is the purpose of the church body, not the leaders of the institution. People need to serve in meaningful ways in order to grow spiritually. Meaningless volunteer roles cannot meet this purpose.

Since a church of any size cannot assess and recognize the gifts of every church member, groups play an essential role in helping people discover, develop, and use their gifts. This is more than another assessment. There is an expectation for people to take responsibility for understanding and implementing their gifts to fulfill the mission of the church. There is also a responsibility for the church to release, not just ministry responsibilities, but also the authority to carry them out.

One more step lies beyond identifying and using gifts – members developing other members. Every person in every role in the church, including members, pastors, and church staff, must multiply what they are doing in the lives of others. This is one of the primary purposes of groups – leadership development. The church must embrace Hero-making as articulated by Dave Ferguson and Dr. Warren Bird. The pastor is not the hero in the church. The staff are not the heroes. The members are not the heroes. But, they are all called to make heroes. They are all called to invest in others and help them flourish in ministry. They are called to work themselves out of a job, so a new ministry, a new group, or a new church can be launched to serve others and repeat the process.

These three phases may not be the only phases. They don’t necessarily need to be taken in exact order (or else some churches will camp on phase two until Jesus returns and never get to phase three). The point is everyone must be challenged to take a next step at every phase. Those only attending worship must be challenged to join a group. Everyone in a group must be challenged to take what they learn to heart and mature in their faith as evidenced by their actions and attitudes. Those who are maturing must reach out to their neighborhoods and share their hope. Those who are serving must develop others to serve.

Attractional services and advertising built some great churches over the last 30 years. The next 30 years will be much different than the last 30 years. This statement is not meant to discount what happened over the last 30 years, but it’s time to gear up for what is next. In working with churches across North America, I’ve visited many formerly great churches. At one point in time, the church was the shining beacon in the community. Maybe they were the first church to offer contemporary worship music and relevant messages. People came in droves, until every other church in town followed the model. Now those churches are dwindling. They are formerly great.

There is a shift that must take place in order to engage people in the 21st century. These concluding thoughts reveal part of the thinking needed for the church to flourish in an increasingly minority Christian culture.


This post is an excerpt from the Exponential Groups Workbook(Hendrickson 2020). Allen White helps Take the Guesswork Out of Groups. We offer booksonline coursescoaching groups, and consulting.


[The Neighboring Life. Rick Rusaw and Brian Mavis. Longmont, CO: The Neighboring Life, 2017. https://Theneighboringlife.com

Emotionally-Healthy Discipleship. Peter and Geri Scazzero. Grand Rapids: Zondervan, 2019. https://emotionallyhealthy.org

D-Life Journal. Dr. Bill Wilks. Life Bible Study, 2017. https://livingthedlife.com

Growing Up: How to Be a Disciple Who Makes Disciples. Robby Gallaty. Nashville: B&H Books, 2013. https://replicate.org

My Exponential Group Failure

My Exponential Group Failure

Let’s connect over 100 percent of our adults into groups in 2019! Have you heard or declared that rallying cry yet? What’s the plan? How is this year’s plan different from last year’s plan, or is it just wishful thinking?
As a small group pastor, early December was usually the time of year for thinking ahead a little. Groups usually wound down into a few parties and the new study wouldn’t ramp up until January or February. December is a great time for discipleship pastors to coast. (But, don’t let this get out or else you’ll spend your time stuffing those little candles into their holders for the Christmas Eve service.)
Cracking the code of connection for 2019 would be easy if the expert’s advice was true. If the group leaders had apprenticed a new leader, then the year could start with twice as many groups. If groups were selfless enough to break up and start new groups, then more people could be connected. If the senior pastor was as excited about groups as about worship, then 2019 could be a banner year. Maybe this is the year for you to make a move to another church…
Everybody wants exponential growth. Few want to make the sacrifice. At this point, you either resign yourself to mediocrity or admit defeat. But, those aren’t the only two options.

Redefining Exponential

The idea of exponential growth lends itself to generational growth. Leaders develop leaders who develop leaders. If this were true, we would have groups, groups, and more groups. I never had that, and yet I connected 1,000 people into groups in a church of 800 adults. And, I helped a church of 2,500 people start 500 groups. But, nobody “multiplied” anything.
I love the idea of exponential growth. I could just never get there. So, I redefined exponential.
Brett Eastman tells the story of a challenge Bruce Wilkinson gave to Rick Warren on the eve of the first 40 Days of Purpose. Bruce had just returned from spending several years in Africa after the success of The Prayer of Jabez. His challenge to Rick Warren and Saddleback Church was to take whatever goal they were dreaming of and increase it 10 times by putting a zero on the end of the number. If the goal was 200 groups, then it would become 2,000 groups. If memory serves me, this was about the number of groups for that first 40 Days of Purpose at Saddleback in 2002. (If the details are a bit murky to some, then please forgive my recollection).
Instead of getting bogged down in the mire of leaders not developing apprentices and groups unwilling to birth/split/divorce, bypass all of this and just put a zero at the end of your 2019 goal. Trust God for 100 groups instead of just 10, and so forth. The idea is to set a goal that is impossible for you to achieve apart from God’s help. There is no sense in waiting five years for your group leaders to fail to multiply. Make it happen now. But, how?

Give Everyone a Promotion

In order for you to 10x your goal, you must prepare to receive what you are trusting God for. If you are not prepared when God delivers, then the increase will just be squandered.
If you are trusting God for 100 group leaders in 2019, then you will need someone to coach these leaders, and it’s too many for you to coach alone. For the sake of easy math, let’s say each coach takes on five new leaders. You will need 20 coaches. Where will the coaches come from? How many group leaders do you have right now?
All of your current group leaders will become coaches. They know enough to answer a new group leader’s questions. As long as their available to the new leaders, you’re in good shape. There is no magic in coaching. You just do the work.
If you’re like me, 20 coaches is a lot to track, so divide that group by 5 or so. This is your small group team. The team, in this case, is four leaders, who have five coaches each reporting to them. You can keep up with four people.
Who do you choose for your team? Simple. Consider all of the leaders who are doing a great job. Who has greater leadership potential? Who could do your job? (Remember, you’re giving yourself a promotion too). This is your team. Now, with a plan in place to coach new leaders to supervise new coaches…

Where Do the Leaders Come from?

It would be natural to assume that if the current small group leaders become coaches and small group team members, then the current small group members would become group leaders, right? Wrong. This is the problem we started with. Few want to give up their groups to start new groups. Don’t get stuck here.
I used to think that in order to have 100 groups in my church, I would need 1,000 members to join those groups. I no longer believe this. In order to have 100 groups in your church, you need 100 people who are willing to gather their friends and do a study together. The focus is on potential leaders, not potential group members.
How do you get 100 non-leaders to lead? First, you give them an easy-to-use study. Video-based curriculum works very well in this case. The person doing the study with their friends does not need to be a leader or teacher, and you don’t want them leading or teaching anyway. You want to give them the permission and opportunity they need to gather their friends (either in the church or outside of the church) and do a study together. Every church member is promoted to group leader. Their assignment is to lead the “group” of friends they are already a part of.
Last year a church of 600 in Baltimore launched 147 groups doing exactly this. If your people can gather their friends, then they have enough leadership ability to start a group. They probably don’t think of themselves as group leaders, so you can keep the terms “leader” and “group” to yourself. How many non-leaders could lead your non-groups in 2019?

What Keeps Us From Reaching Our Goals?

First, if you don’t think your goal is possible, then it isn’t.
Second, you don’t have to. Let’s face it, no one is holding a gun to your head and demanding that you get everybody in groups in 2019. Whether you launch ten new groups or 100 new groups, you’re still going to have a job. Who needs the stress, right?
Third, fear or blame. If I state an outrageous goal for 2019 and don’t achieve it, then won’t I be embarrassed or get blamed for the failure? (This is why you need to work with a church consultant – it’s always the consultant’s fault!).
What’s it going to be – Incremental growth or Exponential growth in 2019? If you’re ready to go for it, I can help you.

Beyond Church-wide Campaigns

Beyond Church-wide Campaigns

It’s time for your church to move beyond church-wide campaigns. The first widely publicized church-wide campaign, the 40 Days of Purpose by Rick Warren was launched in 2002. By far, it has been the most popular campaign to date. I am grateful for every person who ever “hosted” or joined a group for that season.
At this point, some of you may be confused. I wrote a book called Exponential Groups: Unleashing Your Church’s Potential (Hendrickson 2017), which is all about church-wide campaigns or alignment series. You might ask, “Now you’re telling us that campaigns don’t work.” That’s not what I’m telling you.
Church-wide campaigns used to work. But, there was a time and a season for campaigns. Here are the reasons for those seasons.

When to Stop Using Campaigns

There are two measures for when campaigns are no longer effective. Your church will hit these marks, and then campaigns will no longer be helpful.
First, if a high percentage of your members are in groups, you no longer need to use campaigns. For most churches, there is a 1-3 year window when campaigns are highly effective to recruit leaders and connect people into groups. Beyond that three year window, your church will experience “campaign fatigue.” It’s a strange phenomenon.
Every week, your people will hear a message in the weekend service. Every week, your people will meet in their group and probably study something. But, the idea of continually aligning the weekend service with the group study gets exhausting for people. This seems strange since there is a sermon and a study every week. But, it’s a reality with a few exceptions.
Some churches use sermon-based groups, which I believe is genius from a Christian education point of view. The normal course of sermon-based groups is steady. You don’t face all of the ups and downs of church-wide campaigns. While there’s a push to join groups every semester, it’s not the bandwagon effect over and over and over again. The bandwagon is fatiguing, which leads to the second point.
If your church has used campaigns for more than 3 years, you will experience a diminishing return. For about 8 years now, I’ve told the story of a church who had dramatic success in connecting all of their people into groups within a 9-month 3-campaign push. The pastor was engaged. They were naturals at creating their own curriculum. They launched multiple campaigns year after year. They began facing a steady skid downward. When I caught up with them about a year ago, groups were at an all-time low. Did the campaigns fail?
Their campaigns succeeded for the first year or two. But, by year 3 campaign fatigue had set in. They were excellent at the sprint of the campaign, but suffered when the sprint became a marathon. Your church will suffer this too.
Once the majority of your congregation is connected into groups and you’ve run campaigns for two or three years, it’s time for a change. If you don’t make the switch, your groups will decline, except for two scenarios…Click Here for Part 2.
Join Allen White for a Free Webinar: Beyond Church-wide Campaigns on Tuesday, Nov. 13 at 3pm EST or Wednesday, Nov 14 at 12:30pm EST. CLICK HERE for more information

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