Posts Tagged small group leaders
By Allen White
You can’t have groups without leaders. Let’s face it, if you have a bunch of people interested in joining groups, you may or may not have groups. But, if you have a leader, you’ll have a group. Where do the leaders come from? There are several schools of thought on how and who to recruit. There is not a right or wrong for this. The method you choose depends on how many people you have to connect into groups, how quickly you want to connect them, and how big of a risk you are willing to take.
High Requirements and Incremental Growth
In this method, prospective leaders must meet certain requirements and complete comprehensive training before they lead groups. Some churches will even ask prospective group leaders to co-lead or apprentice with an experienced leader for a certain period of time before they are commissioned to lead their own group.
The benefit of this method is small group pastors/directors feel they know the prospective leaders better before they are invited to lead. Also, the pastors and staff may feel the leader is better prepared by completing comprehensive training prior to leading a group.
In order to recruit leaders, either the small group pastor will need to personally recruit prospective leaders for the training process or take nominations from other group leaders about prospects in their groups. The number of leaders recruited will depend on how many people are recruiting and how well the recruiters know the church members. As the church grows this becomes a more difficult task.
From my experience using this method is very slow going in offering new groups. If your church is large or is rapidly growing, this method will leave you in the weeds very quickly, especially if your church doesn’t offer much else beyond the weekend worship service. I personally handpicked leaders for seven years and ended up with 30 percent of our average adult attendance in groups. The recruits joined a six week training group with the purpose of launching all of the members as small group leaders. Some years we started 10 new groups. One year we started two groups. One year we started zero groups, even though the prospects completed the training. Then, we got stuck and couldn’t grow further.
Fortunately, there were some lessons learned. First, the invitation was to lead a group basically for the rest of their lives. This was too much of a commitment. Secondly, I didn’t know everybody in the church, so there were a lot of great prospects being overlooked because I had never met them. Third, I felt I needed to maintain control over the groups and the leaders to make sure we didn’t have a bunch of problems, which turned out to be our biggest problem. I had become the bottleneck for leadership.
A few positives in this method are certainly worth keeping. Most people do not regard themselves as being any kind of a leader. For the small group pastor, a staff member, or a group leader to say, “I think you have what it takes to lead a group,” is huge in people’s lives. Many people who don’t regard themselves as leaders would make great leaders, they just need someone to call that out of them. Those personal conversations won’t get all of the leaders you need, but they will make a significant impact on the life of the potential leader.
Then, there’s the term “leader.” We should be hesitant to call someone a leader. Whether that means someone must meet the qualifications and fulfill the training requirements before they are designated “leader,” or if they start a group with their friends, no one should be designated as a leader until they’ve proven themselves. In 1 Timothy 5:22, Paul instructs his apprentice, Timothy, “Do not be hasty in the laying on of hands.” No matter how people have entered your leadership pipeline, wait and see how God uses them and gifts them before you give them the title of leader.
Low Requirements and Rapid Growth
After being stuck with 30 percent in groups after seven years of using the first method, my pastor and I decided to do something different. We created our own video-based curriculum, so the group meetings would be easy to prepare and lead. Rather than handpicking leaders, my pastor made a public invitation in the service that went something like this: “We’ve prepared video curriculum materials for you. If you would be interested in opening your home to host a group, then we will help you get the group started.” With that invitation, we doubled our groups in one day. And, I got out of the recruiting business permanently.
Every church must choose their own acceptable level of risk in “lowering the bar.” I don’t even like that term any more. I’d rather say “delaying the requirements.” For some churches, anyone who is willing to lead a group is qualified to lead a short-term group. (I prefer not to advertise these). For other churches, the recruit must be a member, complete Growth Track, provide references, or be interviewed. Choose the acceptable level of risk that’s appropriate for your group. For more on this, see Chapter 3 of Exponential Groups.
Once people said “yes” to my pastor’s invitation, we brought them into a briefing to give them a start on how to gather and lead their group. Eventually at the briefings, we introduced them to an experience leader who would walk alongside them for the six week series. For us, by providing the curriculum, we knew what was being taught in the groups, and by offering a coach, we knew what was going on. This gave us more on-going reassurance of quality groups than we had ever had.
The number of new groups you start this way is limited only by the number of people who attend your church. Every person in your church could do a Bible study with their friends. I know you’re immediately thinking of who you don’t want to start a group. Let the exceptions be the exceptions. Only 2 percent or less will be a problem. The other 98 percent will do a great job.
In the first church I served, we quickly reached 125 percent of our average adult attendance in groups. Now, compare that to 30 percent in groups after seven years of doing it the other way. We had 1,000 people in groups and 800 on the weekend. In the second church I served, we had about 4,000 of our 5,000 regular attenders in groups. (That church offered a LOT of other options to our adults).
While there is more risk in this method, there is also more reward. Like I said at the beginning, you can go either way. Neither is wrong. It all depends on how much time you have to get everybody in a group. If you have months, then the second method is the way to go. If you have years, then the first method is fine. If you’re not sure, then run a pilot with a few groups and see what works.
Requirements and training should never go away permanently. If you “lower the bar,” remember you must eventually “raise the bar.” In the first one to three years, most churches can get their entire congregations connected. After that window passes, you must up the ante for groups. Qualify “unqualified” leaders. Create a discipleship pathway. Offer more mature topics in addition to felt need topics.
It’s up to you. What are you willing to risk? If you go too fast, you might be embarrassed or blamed. But, if you go to slow, you can miss out on some great leaders and an opportunity to disciple your members. What are you willing to try?
I sat down recently with my publisher, Hendrickson Publishers, for a live interview about Exponential Groups. Well, my part was live. Their part was in print, so I have to basically interview myself. I hope you enjoy this and hear my heart for equipping and empowering our people to lead groups. The video is 15 minutes, but if you want to skip around, I’ve listed the questions below along with their time stamps.
- What is your background? (0:00)
- Who is the audience for Exponential Groups and what is the book about? (0:50)
- What has made you so passionate about expanding churches’ small groups? (1:45)
- What do you think is the biggest factor hindering churches from successful group-making? (2:47)
- What advice would you give to someone who would like to start a small group but doesn’t want to be considered its “leader”? (3:45)
- What are ways that a church can be creative in its approach to creating groups? (4:35)
- In chapter 1 you mention that a desire for control will hinder the growth of groups. For those who haven’t read the book yet, what are some other examples of factors or mental blocks that typically hold groups back from their potential to expand that you discuss in Exponential Groups? (5:42)
- What’s the best piece advice you’ve received about small groups? (8:02)
- What’s a sticky situation or failed plan that you have learned from? (9:15)
- What projects are you working on now or have planned for the future? (11:05)
For More Information on:
The Neighboring Church: theneighboringchurch.com
By Allen White
You’ve either just launched groups in your church; you’re about to launch groups; or you don’t know what you’re doing. How does that feel? If you just launched groups, you’re coming up for air. Your January fire drill has come to an end. The sprint you just ran has left you panting. Once you catch your breath, you’ll be at it again. But, what if you didn’t have to lose your mind every 12 weeks to have the leaders and groups you needed? It’s simple math: 12 months gives you more time than 12 weeks. The challenge is that it’s hard to work in it and on it at the same time. Here are some reasons to focus on 2018 instead of 2017:
1. Plan for Four Times Your Current Groups in 2018.
Many of us run our group launches hand to mouth. We get the groups going that we need, then have to start getting ready for the next go ’round hoping that many of the groups will stick, but not knowing for sure. What you do know is that you’ll have to recruit leaders again in a few weeks. You just don’t know how many yet. It’s hard to think ahead when you’re living “paycheck to paycheck.” It’s hard to come up for air.
But, what happens when your church grows larger and your groups well outnumber what you’re dealing with now? Imagine that you’re a church of 200 people and your growth takes you to 800 people. You can’t hire a bunch of staff. At least, I never could. Would you stop placing people into groups, or would you ignore your family working late nights? Would you twist the arms of the usual suspects to lead groups and get another short term win? How are you going to manage four times as many groups when you probably don’t feel like you’re doing a great job managing them now?
Stop and do the math. What does 4 times look like in your church? What would you stop doing that you’re currently doing? Stop placing people into groups. Stop handpicking leaders. Start asking your senior pastor to recruit leaders. Start your coaching structure and build on it. You would definitely need to change your process.
Here’s the point: Start leading like you have 4 times as many groups now. If you wouldn’t place people into groups then, then stop placing them into groups now. If you would ask your senior pastor to recruit leaders from the pulpit, then start doing that now. If you would back off of coaching leaders yourself, then write down three names right now of people you would invite to help you coach new leaders. Write them down.
2. Build a Coaching Structure Over Time.
If you have 10 groups, you don’t need 8 coaches today, but when you have 40 groups you will. Start preparing your group leaders to coach new leaders. Observe how they handle issues in their groups. Notice the ones who genuinely care. Effective coaching is built on a relationship. Who’s good at forming and maintaining relationships? You can train on skills, but you can’t make people care.
Don’t worry about your current leaders. If they have successful lead a group without a coach, then they will be great potential coaches. Don’t feel obligated to attach every leader to a coach just to fill in an organizational chart. The chart will look pretty, but the coaching will be pretty ineffective.
Give new leaders a coach. Remember, you’re headed to 4 times as many groups next year. How many coaches will you need? Start preparing them now.
3. Think Sequence, Not Series.
Any church can generate a lot of excitement over a six week series. It’s like inflating a balloon. Building up to a six week campaign, the balloon gets bigger and bigger and bigger, then it POPS! Now what? If your balloon has already popped, then you’re asking the “Now what?” question too late.
Start groups with an expectation that they will continue. In order for them to continue, they need a next step. Before you launch the first series, plan for what they will study next. If you offer the next step during the first six week study, then 80 percent or better should continue. If you offer the next step after the series has ended, you won’t do so well.
The best seasons of the year to launch groups are Fall, New Year, and Easter. But, to retain groups, you need to plan for 52 weeks, not just three 6 week series. Now, it’s not 52 weeks of meetings. There’s variety. There’s ebb and flow. Keep the groups informed on what’s next, and they will take the next step.
I would even go so far as to say if you don’t plan a next step for your groups, then abort your group launch now. Don’t get into the Ground Hog Day phenomena. Don’t connect them into groups only to watch them ungroup, then later try to regroup them. If this is what you’ve been doing, no wonder they’re turning you down now.
Launch. Next Step. Repeat. (except for Summer)
4. Recruit Leaders for 12 Months, Not Just a Few Weeks.
If you’re focused only on your next group launch, then you need to recruit leaders for your next launch. You’re playing the short game. If they won’t lead for this round, then maybe you ask them again for the next round. But, won’t you need leaders 6 months from now? Won’t you need leaders a year from now?
Years back I was recruiting a member of our church to oversee our support groups. He was a great guy who led groups well. He was also a licensed counselor, which would be perfect for coaching our support groups. I called him and invited him to help these groups. He told me he couldn’t do it. Between completing a degree and the season his family was in, he just couldn’t do it. But, he might be able to take on the role in 2 years. I put a date on the calendar.
Two years passed, then I called him. He said, “I knew you were going to call me.” The timing was better, so he said yes. He was the right person for the right position, but it was the wrong timing when I asked the first time. Rather than twist his arm, I waited for the right timing. It was certainly better than having someone lead under duress or not have time to lead at all. It was also better than having the wrong person in the role because I was running a fire drill.
Ask yourself this: Am I interested in achieving my goals, or am I committed? There’s a difference. John Assaraf says, ” “If you’re interested, you come up with stories, excuses, reasons, and circumstances about why you can’t or why you won’t. If you’re committed, those go out the window. You just do whatever it takes.”
I know that you are committed. You have given your whole life over to God to be used for His service. I understand. I have too. But, I spent so many years spinning my wheels in season after season only to find rather pathetic, incremental results. Out of that frustration was born a more impactful way of doing things. I would love to join you in your journey.
By Allen White
Allen White is the author of Exponential Groups: Unleashing Your Church’s Potential (releases February 1, 2017 from Hendrickson Publishers. Download the Introduction and First Chapter Here). He has worked with over 1,500 churches across North America in the last 12 years. Admittedly, interviewing one’s self is pretty odd, but I have interviewed many people sharing about their ministries and books, so why not?
Q1. What makes groups exponential?
Well, let’s start with strategies that don’t produce exponential groups. If small group pastors are focused on connecting people into groups, they will grow by addition. Prospective members must be provided with a group that they will be assigned to. If you’re doing this and your groups are growing, then you’re lucky.
Other churches focus on multiplying leaders, which usually implies dividing groups. A high quality group leader is recruited, who then mentors an apprentice, who will eventually take part of the group and start a new group. The problem I faced with this model was that my leaders weren’t able to identify apprentices for the most part. Oh, and our groups didn’t want to split.
Exponential speaks to equipping and empowering people to gather a group of their friends and do a study together. Imagine 10 people volunteering to lead, who then invite 10 of their friends to join them. Suddenly, you have 10 new groups and 110 people in groups, and all you did was give them permission, then help them. Now, 10 groups is tame. But, what if the number of groups equaled the number of people in your church? Think about the impact. That turns into some crazy math. In recent years, I’ve seen churches of 2,500 with 500 groups, and a church of 260 start 75 groups. That’s exponential.
Q2. In the first sentence of Exponential Groups, you say, “Everyone is already in a group.” How did you reach that conclusion? What if they’re not?
Think about your own life. If you made a list of your friends, family, co-workers, and neighbors, you would quickly see you are already in a group or even multiple groups. Now, if you took these groups that people are already in and gave them an easy-to-use tool that would intentionally help them grow spiritually, then you have what we typically call a “small group.”
Years ago our congregation took a health assessment. Not only did I want to see where people were growing and where people were stalling out, but I also wanted to see the impact of small groups on their growth. The assessment was based on the five biblical purposes as expressed by Rick Warren: Fellowship, Worship, Discipleship, Service, and Evangelism.
What we discovered was that everyone in our church rated themselves in this exact same order. People who were in official small groups were highest in Fellowship, but so were the people who weren’t. So, I took another survey to ask the non-small group folks who they were in fellowship with. Their responses: friends, family, neighbors, co-workers, etc. They weren’t joining “small groups” because they were already in groups. Then the light bulb went off — what if we gave these groups a study, drew a circle around them, and called them a “group”? It worked better than we imagined.
Now, there are people who are new to the church or new to the area, who genuinely don’t know anyone. These are the exceptions. They need a little help getting connected into a group. Help them, but don’t build your entire system on the perceived needs of the exceptions.
Q3. You talk some about launching groups through church-wide campaigns. Many churches have done this only to see groups fall apart once the study is over. How is your approach different? What’s the best way to form groups that will last?
In order for groups to last beyond a church-wide campaign, three factors are crucial. First, the way the group is formed will largely determine whether the group will continue. See question #2. Second, they need a next step. Many groups don’t continue, because we didn’t ask them to. Lastly, every leader needs a coach. There’s a lot to unpack about coaching, but unless you are supporting your leaders, they will not last for the long term.
Q4. Some pastors are very cautious about lowering the bar on leadership. What would you say to them?
Don’t lower the bar on leadership. Delay the requirements.
Have you ever bought a car from a car dealer? You don’t start with all of the requirements and paperwork necessary to purchase a car. You start with a test drive. In the same way, potential leaders need to test drive small group leadership before they’re ready to seal the deal.
What’s the requirement for a test drive? A drivers license. The question you must answer is: What is the “drivers license” for a small group test drive in your church. For some, they’ll take anyone who is breathing. For others, it’s salvation, baptism, membership, an interview, and/or something else. In chapter 3 of the book, I talk about an acceptable level of risk. You must decide what your church is willing to try.
After group leaders do the test drive and decide to move forward in leading groups, then you can gently reintroduce the requirements you delayed. The end result looks a lot like what you expect from your current groups. You just have a lot more of them.
Q5. Where do you feel churches are missing it with small groups?
I believe some churches don’t think well enough of their people and assume they can’t or won’t lead. They might fear that if “anyone” can lead there will be a lot of problems. Let me assure you — there will be problems. But, the problems I’ve faced in both leading small groups at two churches and coaching other churches amount to about 2 percent of the total leaders you recruit. But, here’s the deal, you already have these problems. Small groups don’t create problems, but they can reveal the problems you already have.
The biggest mistake churches make by far is the lack of a coaching structure. This is difficult work, but it is the backbone of a lasting small group ministry. You cannot coach more than probably 30 leaders yourself. You can never hire all of the staff you need to oversee groups. But, if according to Exodus 18, you have leaders of 10s, leaders of 50s, leaders of 100s, and leaders of 1000s, you can get there. I’ve never had a small group staff. In fact, in the last church I served, we had 6,500 people, and I had one full time assistant. My leadership team was volunteer. My coaches were volunteer. The great thing is I had the privilege of working with people I could never afford to hire. Build a coaching structure or brace for impact.
Q5.5 You are a native Kansan who spent almost 20 years in California, and has now spent the last decade in South Carolina. What teams do you root for?
Well, for college basketball, it’s KU. (Rock. Chalk. Jayhawk). For college football, it’s Clemson. For MLB, it’s the San Francisco Giants. For NBA, it’s the Golden State Warriors. For NFL, I don’t care. How’s that for a mixed bag?
By Allen White
Exponential Groups is not so much a strategy or model as it is a focus and an attitude. Your focus determines your result. Exponential results require exponential thinking. What are you thinking about?
1. Are You Focused on Group Members?
If your focus is connecting people into groups, you are not thinking exponentially. Your groups are growing by addition. Think about it. You handpick the leaders and train them. You collect sign up cards or have a website to connect people into groups. It’s not a bad way to go, except that you work hard to start a few groups at a time or to plug people into groups only to find the leader doesn’t call the prospective members, the new members don’t show, or they do show, but they don’t stick with the group.
Now, you can arrange the connections by geography, affinity, age, hobby, and so on, but let’s face it: growth by addition is a lot of work with very few results. Just the administrative task of processing all of those sign up cards is nightmare enough. Then, you face the heartbreaking result of how ineffective all of your efforts were. It’s time to change your focus.
2. Are Your Focused on Group Leaders?
If your focus is on group leaders developing apprentices and multiplying, dividing, or splitting your groups, your focus is not exponential. Your groups might be growing by multiplication…maybe. At one point, I had encouraged, challenged, and possibly threatened my group leaders to find an apprentice for seven years. They couldn’t find one. No one in their groups looked like an apprentice. The irony was that I recruited members out of their group to train to become leaders, so we could at least continue growing by addition. Finally, one of my leaders, Carlos, trained an apprentice and launched a new group. After seven years of effort, that was the only one. Some multiplication, huh?
Now there are places where this focus is successful, but I have found this is less common. If this is what you’re doing, and it’s working for you, then you might not need to listen to me. Multiply away, but you’re still not thinking exponentially.
3. Are Your Focused on Church-wide Campaigns?
If your focus is on recruiting leaders, you still aren’t thinking exponentially. Maybe your pastor makes the cattle call for leaders or hosts to lead your next church-wide campaign. Now this thinking is more exponential than addition or multiplication, it’s on the right track, but it’s still not there.
On the positive side, church-wide campaigns delay the requirements for leadership, so there are more potential leaders. These leaders self-identify, which eliminates the task of recruiting. They can even gather their own groups. After all, followers are the requirement for leadership. As John Maxwell says, “If you think you’re a leader and have no followers, you’re only taking a walk.”
The other thing a campaign brings is a easy to use tool, like a video-based curriculum, which enables the new leader to be more friendly than scholarly, but it also maintains quality, because you have determined what is being taught in the group. The non-teacher feels good about teaching, and pastors feel good about letting them lead.
But, when the campaign ends, even if the groups continue on with another study, this growth is still more like multiplication and less like exponential. It has the potential to be exponential, but it’s not there. The goal is usually to connect 100 percent of the people into groups. But, what if this thinking is too small?
4. Are You Thinking Exponentially?
Exponential thinking is a shift in how we view our congregations. Are they sheep who need a shepherd? Can their needs only be met by a pastor? Careful: that might betray some co-dependency on your part. Is your congregation full of people who are unqualified to lead? How do you see them?
Some pastors see their congregations as an audience. The people are given worship and teaching on Sunday. They receive Bible studies throughout the week. The pastors direct the ministries they serve in. The people are cared for by the pastors: hospital visits, counseling sessions, cups of coffee. For some pastors this is a comfortable situation. Then, your church grows beyond 10 people, and you have a problem.
But, what if your congregation wasn’t an audience to be served, but an army to be empowered? What if every person in your church was empowered to gather a few people, maybe just one person, and do something intentional about their spiritual growth? What if pastors focused more on equipping people and not doing the ministry themselves? Please keep your excuses at bay for a minute and dream with me.
If everyone — church member or attender — is leading a group, who is in their groups? Good question. People who are not in your church. This doesn’t mean stealing sheep from another flock. There are plenty of people with stressful lives, marriage problems, parenting challenges, life controlling problems, and spiritual questions who could be invited to these groups. The challenge is providing resources that are biblical, yet less churchy to those who need help.
I’ve seen glimpses of this. Neighbors gathered. People with similar hobbies and interests. Whether the group is the Holy Smokers in South Carolina who make barbeque or the Holy Smokes in Colorado who light up cigars. I’ve seen commuters on the same morning train doing a Bible study and coworkers meeting at lunch.
This doesn’t need to be coerced. This doesn’t require a grand strategy. It only requires a shift in the pastor’s thinking and an opportunity for their people to lead a “group.”
Not everyone will do this all at once. In fact, I’ve never seen 100 percent of any church do anything all at once. Start with your innovators — that 4 percent who are willing to try anything. Then, tell their stories to your early adopters, the next 12 percent. Now, you have 16 percent of your church leading. If you’ve got 16 percent leading, then you’re becoming exponential already. They will influenced the next 34 percent of early mid-adopters. You’ve made it past 50 percent. The other half will take a little more time, but it’s worth it.
God wants to use your people. Whether you focus on addition or multiplication, imagine how God could use them. But, imagine if the impact of your people touching the lives a four, six, ten, or twelve people outside of your church. Imagine. That’s exponential.
By Allen White
I’ve seen small group launches go really well. And, I’ve had churches come to me after the launch or a series of launches and ask for help. Not so secretly, I really wish I had the opportunity to talk to them first. Any church only has so many opportunities to successfully launch groups and connect the majority of their members. Failure to launch in these circumstances is fatal for future launch attempts.
As I’ve worked with churches, large and small, across North America, I have discovered seven things that help churches successfully launch groups. By having these things in place, you have a better chance of recruiting the leaders and coaches you need, forming groups that will last, and make your senior pastor a raving fan of groups.
Insight #1: Choose the Right Topic.
The right or wrong topic will make or break your launch. Think about who you are trying to connect: church members or folks in the community. If you chose a mature topic like tithing or fasting, more than likely you’ll have a tough road getting your members to participate let alone anyone from outside of your church. Think about topics that would be a felt need for your people and your community.
I’ve coached churches who have done a two step strategy with this. The first campaign was used to connect and cast vision to the church body. The second campaign was designed for the church to reach the community. For instance, Capital Area Christian Church in the Harrisburg, PA area launched a New Year’s series in 2015 called Manifesto. This series laid out the vision and mission of the church to their people. Then, after Easter 2015, the launched a second series called Monsters Under the Bed, which addresses the topic of fear — now that’s a significant felt need. In the second series, they connect more in their congregation, but also quite a few in their community.
Insight #2: Lower the Bar on Leadership.
That doesn’t mean throwing people who are completely unprepared with no coach into the deep end. When I say, “lower the bar” I mean temporarily setting aside your requirements for short term series groups. These groups aren’t advertised. You don’t send people to these groups. You invite people who are open to doing a study with their friends give small groups a try. Maybe for the first time.
If they have a good experience leading a group, then invite them to do more. Eventually, you will offer them a leadership track to make them official leaders. If things didn’t go so well for them, then thank them for giving it a try and encourage them to try another ministry.
As Neil Cole says, “We need to lower the bar on what it means to be a leader and raise the bar on what it means to be a disciple.” Not everyone has a leadership gift, but we are all called to “go and make disciples.” No one is exempt from the Great Commission. By giving your people an easy to use tool like a video-based curriculum, you can help your people live in obedience to God by equipping them for what God commands them to do. When did this become an option?
Insight #3: Focus on Recruiting Group Leaders.
If your pastor is willing to give “airtime” in the weekend service to talk about groups, recruit leaders. If your pastor gives you airtime for multiple weekends, recruit leaders. If you are recruiting leaders, people will figure out the church is launching groups or doing a church-wide campaign. Don’t waste this precious airtime promoting groups. And, certainly don’t waste this precious airtime promoting classes and Bible studies that are on their way out. Recruit leaders.
Insight #4: Keep the Invitation and the Response Close Together.
People only think about church when they are in church. When the pastor invites folks to lead a group, then provide a way IN THE SERVICE for them to respond. Don’t send them to the lobby. Don’t send them to the website. Don’t send them out the door without collecting their response.
Whether you use a response card which is placed in the offering, an online survey taken on a smartphone, or texting a message to a designated number, you want to get a “Yes” from every willing person before they head out the door. If you send an email invitation from the Senior Pastor during the week, provide a link for them to sign up online.
Insight #5: Shorten the Distance Between Their “Yes” and Starting the Group.
Since we’ve already waved the requirements, the new leaders are already one step closer to starting their group. Whether the Senior Pastor encourages them in the service to begin inviting people to their groups or they are instructed on how to form their groups in a briefing immediately after the service, don’t allow any time to pass from when they say “Yes” to when the new leaders put things in motion.
The longer you wait, the sooner they will get cold feet. Don’t schedule a briefing or orientation a month from the invitation because it’s efficient. I would rather host three briefs per weekend for three weeks in a row with a handful of people at each than wait a month and lose half of the prospective leaders in the process. You’ve made it easy for people to start groups, now get them started!
Insight #6: Recruit During the Month Prior to Your Launch.
While you can promote well in advance of the series, don’t take signups for months. I learned this from a PTA president. Promote early and often, but only take signups right before the event. Otherwise, you can recruit and recruit only to discover most people will sign up in the last three weeks before the start of the launch.
One month out gather your existing group leaders to give them the first look at the series. I call this a Sneak Peek. This will honor your leaders by giving them an exclusive opportunity to check out the new study. This will also take pressure off of your new leader briefings by briefing your established leaders ahead of time. This is also a great opportunity to recruit your established leaders to coach new leaders.
Then, recruit new leaders for the three weeks leading up to the launch. Not everyone attends every weekend, so you want to ask for more than one weekend. Also, some people will need time to warm up to the idea. The first week they might say “No” to leading a group, but by the third week, their “No” might turn to a “Yes.”
Insight #7: Your Senior Pastor Must be Your Church’s Small Group Champion.
Going back 20 years, I used to personally recruit every small group leader in my church. While I had stellar group leaders, my church also got stuck at 30 percent of our people in groups. Then, I asked my Senior Pastor to invite people to lead groups. We doubled our groups in a day. I have not personally recruited another small group leader since 2004. And, I served in a whole other church since then!
To gain your Senior Pastor’s interest in groups, put your pastor on the curriculum. If you do, your pastor will be more interested in groups because he will want people to use his curriculum. Also, your people will be far more interested in joining a group, because they already like your pastor’s teaching.
I know I gave you these seven insights in rapid fire succession. If you hit these seven points, you will have a great small group launch. If you want to hear more, then register for my next webinar at allenwhite.org/webinars.
By Allen White
If you would have asked me this question 12 years ago, I would have answered: 1,000 people. After all, if there are approximately 10 people to a small group, then 10 x 100 is 1,000. But, I don’t believe that any more.
To start 100 small groups, you need 100 people. Now, this doesn’t mean I would start 100 small groups comprised of “me, myself, and I.” To start 100 small groups, you only need 100 small group leaders. Then, the small group leaders will find their group members.
I used to boast about having 125 percent of our average adult attendance in groups. That was a big percentage. Bragging rights for sure. But, the more important metric is not 125 percent in small groups, but the 13 percent of our congregation who led groups. What would your small groups look like if 13 percent of your congregation led groups?
Start 100 small groups this year. Whether your church has 100 people or 10,000 people, you can start 100 small groups. Focus on small group leaders, not members.